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Recycling: Social norms and warm-glow revisited

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  • Abbott, Andrew
  • Nandeibam, Shasikanta
  • O'Shea, Lucy

Abstract

We examine the role of social norms and warm-glow in a theoretical framework and establish that improving the quality of recycling facilities, for example through kerbside collection, will elicit more recycling effort if warm-glow is present. Drawing on the literature, we model the role of social norms with reference to age profile, ethnicity and geographical location of the reference group. Using English local authority data, we show that a social norm for recycling does exist. We find the expected relationship between the quality of kerbside provision and recycling activity, if the household derives warm-glow from the activity; however, it is insignificant. Amongst the control variables, we find evidence that multifamily dwellings recycle less.

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Bibliographic Info

Article provided by Elsevier in its journal Ecological Economics.

Volume (Year): 90 (2013)
Issue (Month): C ()
Pages: 10-18

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Handle: RePEc:eee:ecolec:v:90:y:2013:i:c:p:10-18

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Web page: http://www.elsevier.com/locate/ecolecon

Related research

Keywords: Intrinsic motives; Recycling; Social norms; Warm-glow;

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Cited by:
  1. Grazia Cecere & Susanna Mancinelli & Massimiliano Mazzanti, 2014. "Waste Prevention and Social Preferences: The Role of Intrinsic and Extrinsic Motivations," SEEDS Working Papers 2014, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised Aug 2014.
  2. Alessio D'Amato & Susanna Mancinelli & Mariangela Zoli, 2014. "Two Shades of (Warm) Glow: multidimensional intrinsic motivation, waste reduction and recycling," SEEDS Working Papers 2114, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised Aug 2014.
  3. Mikołaj Czajkowski & Nick Hanley & Karine Nyborg, 2014. "Social norms, morals and self-interest as determinants of pro-environment behaviour," Working Papers 2014-17, Faculty of Economic Sciences, University of Warsaw.

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