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Effects of Norms and Opportunity Cost of Time on Household Recycling

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  • Bente Halvorsen
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    Abstract

    Social and moral norms and the opportunity cost of time will affect household recycling efforts. A model is developed to describe how norms affect the recycling decision through feelings of self-respect, guilty conscience, and warm-glow, as well as respect in, and sanctions from, the community. We find that the opportunity cost of time has a significant negative effect on household recycling. All indicators of warm-glow, social, and moral norms increase household recycling efforts. We find no evidence of crowding-out, neither when recycling is perceived as mandatory, nor when economic incentives are introduced in the form of a differentiated garbage fee.

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    File URL: http://le.uwpress.org/cgi/reprint/84/3/501
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    Bibliographic Info

    Article provided by University of Wisconsin Press in its journal Land Economics.

    Volume (Year): 84 (2008)
    Issue (Month): 3 ()
    Pages: 501-516

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    Handle: RePEc:uwp:landec:v:84:y:2008:i:3:p:501-516

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    Web page: http://le.uwpress.org/

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    Cited by:
    1. Elisabeth Gsottbauer & Jeroen Bergh, 2011. "Environmental Policy Theory Given Bounded Rationality and Other-regarding Preferences," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 49(2), pages 263-304, June.
    2. Abbott, Andrew & Nandeibam, Shasikanta & O'Shea, Lucy, 2013. "Recycling: Social norms and warm-glow revisited," Ecological Economics, Elsevier, vol. 90(C), pages 10-18.
    3. Damiano Fiorillo, 2011. "Household waste recycling: National survey evidence from Italy," Discussion Papers 10_2011, D.E.S. (Department of Economic Studies), University of Naples "Parthenope", Italy.
    4. Bente Halvorsen, 2010. "Good girl–bad boy. Making identity statements when answering a questionnaire," Discussion Papers 609, Research Department of Statistics Norway.
    5. W. Kip Viscusi & Joel Huber & Jason Bell & Caroline Cecot, 2009. "Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits," NBER Working Papers 15585, National Bureau of Economic Research, Inc.
    6. W. Kip Viscusi & Joel Huber & Jason Bell, 2011. "Promoting Recycling: Private Values, Social Norms, and Economic Incentives," American Economic Review, American Economic Association, vol. 101(3), pages 65-70, May.
    7. Grazia Cecere & Susanna Mancinelli & Massimiliano Mazzanti, 2013. "Waste Prevention and Social Preferences: The Role of Intrinsic and Extrinsic Motivations," Working Papers 2013.44, Fondazione Eni Enrico Mattei.
    8. Gorm Kipperberg & Douglas Larson, 2012. "Heterogeneous Preferences for Community Recycling Programs," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 53(4), pages 577-604, December.
    9. Shigeru Matsumoto, 2014. "Spouses’ time allocation to pro-environmental activities: who is saving the environment at home?," Review of Economics of the Household, Springer, vol. 12(1), pages 159-176, March.
    10. Shigeru Matsumoto, 2014. "The Opportunity Cost of Pro-Environmental Activities: Spending Time to Promote the Environment," Journal of Family and Economic Issues, Springer, vol. 35(1), pages 119-130, March.

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