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An Economic Model of Moral Motivation

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Author Info
Kjell Arne Brekke, Snorre Kverndokk and Karine Nyborg () (Statistics Norway)

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Abstract

In this paper, we present an economic model of moral motivation. Consumers prefer regarding themselves as socially responsible individuals. Voluntary contributions to public goods are motivated by this preference. The self-image as socially responsible is determined by a comparison of one's actual behavior against an endogenous moral ideal. Public policy influences voluntary contributions through its effects on relative prices and budget or time constraints, but also indirectly through the policy's effect on the moral ideal. This implies that economic incentives may have adverse effects on contributions. We present survey data on recycling behavior and voluntary community work, which is consistent with the model predictions.

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Publisher Info
Paper provided by Research Department of Statistics Norway in its series Discussion Papers with number 290.

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Date of creation: Dec 2000
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Handle: RePEc:ssb:dispap:290

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Related research
Keywords: Voluntary contributions; economic incentives; warm glow; identity theory;

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Find related papers by JEL classification:
D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Lindbeck, Assar, 1997. "Incentives and Social Norms in Household Behavior," American Economic Review, American Economic Association, vol. 87(2), pages 370-77, May. [Downloadable!] (restricted)
    Other versions:
  2. Bernheim, B Douglas, 1986. "On the Voluntary and Involuntary Provision of Public Goods," American Economic Review, American Economic Association, vol. 76(4), pages 789-93, September. [Downloadable!] (restricted)
  3. Frey, Bruno S & Oberholzer-Gee, Felix, 1997. "The Cost of Price Incentives: An Empirical Analysis of Motivation Crowding-Out," American Economic Review, American Economic Association, vol. 87(4), pages 746-55, September. [Downloadable!] (restricted)
  4. Karine Nyborg and Mari Rege, 2000. "The Evolution of Considerate Smoking Behavior," Discussion Papers 279, Research Department of Statistics Norway. [Downloadable!]
  5. Andreoni, James, 1988. "Privately provided public goods in a large economy: The limits of altruism," Journal of Public Economics, Elsevier, vol. 35(1), pages 57-73, February. [Downloadable!] (restricted)
  6. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-77, June. [Downloadable!] (restricted)
  7. Hollander, Heinz, 1990. "A Social Exchange Approach to Voluntary Cooperation," American Economic Review, American Economic Association, vol. 80(5), pages 1157-67, December. [Downloadable!] (restricted)
  8. Nyborg, Karine, 2000. "Homo Economicus and Homo Politicus: interpretation and aggregation of environmental values," Journal of Economic Behavior & Organization, Elsevier, vol. 42(3), pages 305-322, July. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Annegrete Bruvoll and Karine Nyborg, 2002. "On the value of households' recycling efforts," Discussion Papers 316, Research Department of Statistics Norway. [Downloadable!]
  2. Brekke, Kjell Arne & Kipperberg, Gorm & Nyborg, Karine, 2009. "Reluctant Recyclers: Social Interaction in Responsibility Ascription," Memorandum 16/2007, Oslo University, Department of Economics. [Downloadable!]
  3. Benno Torgler & María A. García Valiñas & Alison Macintyre, 2008. "Environmental Participation and Environmental Motivation," Working Papers 2008.95, Fondazione Eni Enrico Mattei. [Downloadable!]
    Other versions:
  4. Snorre Kverndokk & Adam Rose, 2008. "Equity and Justice in Global Warming Policy," Working Papers 2008.80, Fondazione Eni Enrico Mattei. [Downloadable!]
    Other versions:
  5. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2003. "Green consumers and public policy: On socially contingent moral motivation," Memorandum 31/2003, Oslo University, Department of Economics. [Downloadable!]
    Other versions:
  6. Lucie Bottega & Jenny De Freitas, 2009. "Public, private and nonprofit regulation for environmental quality," DEA Working Papers 33, Universitat de les Illes Balears, Departament d'Economía Aplicada. [Downloadable!]
    Other versions:
  7. Thomas Jeitschko & Seamus O'Connell & Rowena Pecchenino, 2008. "Generalised Means of Simple Utility Functions with Risk Aversion," The Economic and Social Review, Economic and Social Studies, vol. 39(1), pages 39-54. [Downloadable!]
  8. Karine Nyborg and Mari Rege, 2001. "Does Public Policy Crowd Out Private Contributions to Public Goods?," Discussion Papers 300, Research Department of Statistics Norway. [Downloadable!]
    Other versions:
  9. Johansson-Stenman, Olof & Martinsson, Peter, 2003. "Anyone for Higher Speed Limits? - Self-Interested and Adaptive Political Preferences," Working Papers in Economics 95, Göteborg University, Department of Economics. [Downloadable!]
    Other versions:
  10. Ernesto Dal Bó & Marko Terviö, 2008. "Self-Esteem, Moral Capital, and Wrongdoing," NBER Working Papers 14508, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  11. Henrik Lindhjem & Ståle Navrud, 2009. "Asking for Individual or Household Willingness to Pay for Environmental Goods?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 43(1), pages 11-29, May. [Downloadable!] (restricted)
  12. Bertil Tungodden, 2004. "Some Reflections on the Role of Moral Reasoning in Economics," Nordic Journal of Political Economy, Nordic Journal of Political Economy, vol. 30, pages 49-59. [Downloadable!]
  13. Clark, Christopher D. & Russell, Clifford S., 2004. "Ecolabels And Economic Efficiency: Some Preliminary Results," 2004 Annual meeting, August 1-4, Denver, CO 20338, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  14. Jérôme Ballet & Damien Bazin & Abraham Lioui & David Touahri, 2006. "Taxation and The Crowding-Out Effect of Corporate Social Responsibility," Post-Print halshs-00113856_v1, HAL. [Downloadable!]
  15. Nyborg, Karine, 2008. "I Don't Want to Hear About it: Rational Ignorance among Duty-Oriented Consumers," Memorandum 15/2008, Oslo University, Department of Economics. [Downloadable!]
  16. Koji Kotani & Shunsuke Managi & Kenta Tanaka, 2008. "Further investigations of framing effects on cooperative choices in a provision point mechanism," Economics Bulletin, Economics Bulletin, vol. 3(51), pages 1-9. [Downloadable!]
  17. Kipperberg, Gorm & Larson, Douglas, 2005. "Paying For A Public Good In Money Or Time: Is There A Fundamental Difference? An Investigation Of Consumers' Preferences For Community-Wide Recycling," 2005 Annual meeting, July 24-27, Providence, RI 19223, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
  18. Markus Kitzmueller, 2008. "Economics and Corporate Social Responsibility," Economics Working Papers ECO2008/37, European University Institute. [Downloadable!]
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