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Determinants of demand for green products: An application to eco-label demand for fish in Europe

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  • Brécard, Dorothée
  • Hlaimi, Boubaker
  • Lucas, Sterenn
  • Perraudeau, Yves
  • Salladarré, Frédéric

Abstract

In this paper, we confront the theoretical motivations of the consumption of eco-friendly products and the factors influencing the European perceptions regarding the fact that "fish caught using an environmentally friendly technique may carry a special label". We take advantage of the recent integration of non-economic elements in the microeconomic analysis of consumers' behavior in order to highlight the factors leading to their demand for green products. Thanks to an original European survey on seafood product carried out on more than 5000 consumers, we test the influence of intrinsic motivation, information, localization and socio-economic factors on the demand for an eco-label for fish. Our results show a significant connection between the desire for eco-labeling and seafood features, especially the freshness of the fish, the geographical origin of the fish and the wild vs farmed origin of the fish. Moreover, we prove the major role played by the fish price. We also demonstrate that the ecological issue regarding fisheries is highly connected to consumer information, intrinsic motivation and socio-economic status: the typical "green fish consumer" is a young woman, well educated, well informed on the state of marine resources and not very trusting of the regulation of the fisheries. Consumers who are aware of the importance of marine resource preservation have the same profile.

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Bibliographic Info

Article provided by Elsevier in its journal Ecological Economics.

Volume (Year): 69 (2009)
Issue (Month): 1 (November)
Pages: 115-125

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Handle: RePEc:eee:ecolec:v:69:y:2009:i:1:p:115-125

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Web page: http://www.elsevier.com/locate/ecolecon

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Keywords: Environmental preferences Eco-label Seafood;

References

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Citations

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Cited by:
  1. Keiko Aoki, 2009. "Do Consumers Select Food Products Based on Carbon Dioxide Emissions? Evidence from a Buying Experiment in Japan," ISER Discussion Paper, Institute of Social and Economic Research, Osaka University 0749r, Institute of Social and Economic Research, Osaka University, revised Jan 2011.
  2. Brouhle, Keith & Khanna, Madhu, 2012. "Determinants of participation versus consumption in the Nordic Swan eco-labeled market," Ecological Economics, Elsevier, Elsevier, vol. 73(C), pages 142-151.
  3. Vázquez-Rowe, Ian & Villanueva-Rey, Pedro & Moreira, Mª Teresa & Feijoo, Gumersindo, 2013. "The role of consumer purchase and post-purchase decision-making in sustainable seafood consumption. A Spanish case study using carbon footprinting," Food Policy, Elsevier, Elsevier, vol. 41(C), pages 94-102.
  4. Mohamed Akli Achabou, 2014. "Brand influence on consumer preference for environmental labels," Working Papers 2014-139, Department of Research, Ipag Business School.
  5. Mohamed Akli Achabou & Adel Rink, 2014. "Barrières et motivations pour la consommation des produits de la mode éthique en France," Working Papers 2014-138, Department of Research, Ipag Business School.
  6. Schumacher, Ingmar, 2010. "Ecolabeling, consumers' preferences and taxation," Ecological Economics, Elsevier, Elsevier, vol. 69(11), pages 2202-2212, September.
  7. repec:hal:wpaper:hal-00593744 is not listed on IDEAS
  8. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, Elsevier, vol. 44(C), pages 177-189.
  9. Agni Kalfagianni & Philipp Pattberg, 2013. "Global fisheries governance beyond the State: unraveling the effectiveness of the Marine Stewardship Council," Journal of Environmental Studies and Sciences, Springer, Springer, vol. 3(2), pages 184-193, June.
  10. Slađana Pavlinović, 2013. "Signalling Green Technology Through Price And Eco-Label," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 87-94, December.
  11. Frédéric Salladarré & Patrice Guillotreau & Claire-Marine Lesage & Pierrick Ollivier, 2013. "Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France," Post-Print halshs-00869365, HAL.
  12. Uchida, Hirotsugu & Onozaka, Yuko & Morita, Tamaki & Managi, Shunsuke, 2014. "Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels," Food Policy, Elsevier, Elsevier, vol. 44(C), pages 68-76.
  13. Liu, Zugang (Leo) & Anderson, Trisha D. & Cruz, Jose M., 2012. "Consumer environmental awareness and competition in two-stage supply chains," European Journal of Operational Research, Elsevier, Elsevier, vol. 218(3), pages 602-613.
  14. Nouira, Imen & Frein, Yannick & Hadj-Alouane, Atidel B., 2014. "Optimization of manufacturing systems under environmental considerations for a greenness-dependent demand," International Journal of Production Economics, Elsevier, Elsevier, vol. 150(C), pages 188-198.
  15. Mika Kortelainen & Jibonayan Raychaudhuri & Beatrice Roussillon, 2013. "Effects of Carbon Reduction Labels: Evidence From Scanner Data," The School of Economics Discussion Paper Series, Economics, The University of Manchester 1309, Economics, The University of Manchester.
  16. Kaufman, Noah, 2014. "Overcoming the barriers to the market performance of green consumer goods," Resource and Energy Economics, Elsevier, Elsevier, vol. 36(2), pages 487-507.

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