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The Demand for Seafood Eco-Labels in France

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Author Info

  • Salladarré Frédéric

    (CREM-CNRS, LEMNA, Université of Rennes)

  • Guillotreau Patrice

    (LEMNA, University of Nantes)

  • Perraudeau Yves

    (LEMNA, University of Nantes)

  • Monfort Marie-Christine

    (Seafood Marketing Consultant)

Abstract

The French fishing industry has a long history and its seafood market a wide variety of products. Despite the worldwide growth in ecolabelling schemes over the past decade, the French industry has only very recently shown an interest in such schemes. Growing consumer and retailer awareness of environmental issues in France has changed the situation and it is now of interest to look at the demand for seafood ecolabelling in relation to the public perception of commercial fishing.We analyse, using an ordered Probit model, the factors influencing consumer demand for seafood ecolabelling on the basis of a French survey carried out on more than 1000 consumers. Our results show a significant relationship between the acceptability of ecolabelling and certain purchase criteria. The production process characteristics in (origin, wild vs. farmed, level of natural stocks) impact more strongly on the demand for ecolabelling than product attributes (form, visual appeal, freshness). Consumers are also influenced more by regulation than by information, inaccurate or otherwise, they may have about the fishing industry. Finally, our analysis confirms a higher demand for ecolabelling from young, educated consumers, particularly those living in non-coastal areas.

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Bibliographic Info

Article provided by De Gruyter in its journal Journal of Agricultural & Food Industrial Organization.

Volume (Year): 8 (2010)
Issue (Month): 1 (December)
Pages: 1-26

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Handle: RePEc:bpj:bjafio:v:8:y:2010:i:1:n:10

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Web page: http://www.degruyter.com

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Cited by:
  1. Frédéric Salladarré & Patrice Guillotreau & Claire-Marine Lesage & Pierrick Ollivier, 2013. "Les préférences des consommateurs pour un écolabel. Le cas des produits de la mer en France," Post-Print halshs-00869365, HAL.
  2. Uchida, Hirotsugu & Onozaka, Yuko & Morita, Tamaki & Managi, Shunsuke, 2014. "Demand for ecolabeled seafood in the Japanese market: A conjoint analysis of the impact of information and interaction with other labels," Food Policy, Elsevier, vol. 44(C), pages 68-76.
  3. Dorothée Brécard & Sterenn Lucas & Nathalie Pichot & Frédéric Salladarré, 2011. "Consumer Preferences for Eco, Health and Fair Trade Labels. An Application to Seafood Product in France," Working Papers hal-00593744, HAL.

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