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Marketing Of Safe Food Through Labeling

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Author Info

  • Roosen, Jutta

Abstract

After a series of food safety crises during the 1990s, regulators, producers, and retailers alike are trying to regain consumer confidence by redesigning legislation and quality-assurance programs. These programs focus on process innovation, traceability, and identity preservation of products. This paper reviews current developments in the European food and retail industry. Hypotheses on the link between structural adjustments in the food production and marketing chain and the provision of safe food emerge. In addition, we report results from a survey on consumer perception of food-safety attributes and discuss the opportunities for and limits of marketing safe food through labels.

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File URL: http://purl.umn.edu/27058
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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 34 (2003)
Issue (Month): 03 (November)
Pages:

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Handle: RePEc:ags:jlofdr:27058

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Web page: http://fdrs.ag.utk.edu/
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Related research

Keywords: Food Consumption/Nutrition/Food Safety; Marketing;

References

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  1. Paul R. Milgrom & John Roberts, 1984. "Price and Advertising Signals of Product Quality," Cowles Foundation Discussion Papers 709, Cowles Foundation for Research in Economics, Yale University.
  2. David A. Hennessy & Jutta Roosen & John A. Miranowski, 2001. "Leadership and the Provision of Safe Food," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 862-874.
  3. John M. Crespi & St)phan Marette, 2001. "How Should Food Safety Certification be Financed?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 852-861.
  4. Caswell, Julie A., 1998. "How Labeling Of Safety And Process Attributes Affects Markets For Food," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 27(2), October.
  5. Caswell, Julie A. & Mojduszka, Eliza M., 1996. "Using Informational Labeling To Influence The Market For Quality In Food Products," Working Papers 25989, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
  6. Roosen, Jutta & Lusk, Jayson L. & Fox, John A., 2001. "Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk," 2001 Annual meeting, August 5-8, Chicago, IL 20643, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  7. Ross, Thomas W, 1988. "Brand Information and Price," Journal of Industrial Economics, Wiley Blackwell, vol. 36(3), pages 301-13, March.
  8. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
  9. Cotterill, Ronald W & Putsis, William P, Jr & Dhar, Ravi, 2000. "Assessing the Competitive Interaction between Private Labels and National Brands," The Journal of Business, University of Chicago Press, vol. 73(1), pages 109-37, January.
  10. W. Bruce Traill & Matthew Meulenberg, 2001. "Innovation in the food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 18(1), pages 1-21.
  11. Akerlof, George A, 1970. "The Market for 'Lemons': Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, MIT Press, vol. 84(3), pages 488-500, August.
  12. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-29, March-Apr.
  13. Landon, Stuart & Smith, Constance, 1998. "Quality expectations, reputation, and price," MPRA Paper 9774, University Library of Munich, Germany.
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Citations

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Cited by:
  1. Gampl, Birgit, 2006. "R├╝ckverfolgbarkeit von Lebensmitteln: Eine empirische Analyse ketten├╝bergreifender Informationssysteme," I&I Working Paper 02/2006, Christian-Albrechts-University of Kiel, Department of Agricultural Economics, Section Innovation and Information.
  2. Henneberry, Shida Rastegari & Armbruster, Walter J., 2003. "Emerging Roles For Food Labels: Inform, Protect, Persuade," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(03), November.
  3. Tonsor, Glynn T. & Olynk, Nicole J. & Wolf, Christopher A., 2008. "Consumer Preferences for Animal Welfare Attributes: Case of Gestation Crates," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6062, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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