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Brand Information and Price

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  • Ross, Thomas W

Abstract

While it is generally agreed that markets perform better when information is more complete, little has been said about how the added benefits are dist ributed. This essay explores this question in a model of brand select ion. Buyers select from among that subset of available brands of whic h they are aware. When this subset grows, there are social surplus ga ins, but the distribution of these gains between firms and consumers is shown to be sensitive to the structure of the market. It is possib le for either the sellers or the buyers to be worse off in the better -informed environment. Copyright 1988 by Blackwell Publishing Ltd.

Suggested Citation

  • Ross, Thomas W, 1988. "Brand Information and Price," Journal of Industrial Economics, Wiley Blackwell, vol. 36(3), pages 301-313, March.
    • Handle: RePEc:bla:jindec:v:36:y:1988:i:3:p:301-13
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    Cited by:

    1. Gentier Antoine, 2000. "Liberte Bancaire Ou Regulation Par Une Autorite Monetaire ?," Journal des Economistes et des Etudes Humaines, De Gruyter, vol. 10(1), pages 1-38, March.
    2. Roosen, Jutta, 2003. "Marketing Of Safe Food Through Labeling," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(3), pages 1-6, November.
    3. Braid, Ralph M., 1998. "Spatial price competition when stores are not certain to have what consumers want," Regional Science and Urban Economics, Elsevier, vol. 28(2), pages 143-161, March.
    4. Carlton, Dennis W. & Perloff, Jeffrey M., 1989. "The Economics of Information," Research Reports 25156, University of Connecticut, Food Marketing Policy Center.
    5. Bellak, Christian, 1992. "Towards A Flexible Concept of Competitiveness," Department of Economics Working Paper Series 13, WU Vienna University of Economics and Business.
    6. Braid, Ralph M., 1999. "The socially optimal locations of three stores with stockouts or limited product selections," Economics Letters, Elsevier, vol. 64(3), pages 363-368, September.

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