Content
June 2005, Volume 2, Issue 1
- 59-71 The individual behaviour in a public goods game
by Walid Hichri - 73-84 Estimation of median willingness to pay for a system of recreation areas
by Kimberly Rollins & Diana Dumitras - 85-95 Rural development strategies through rural tourism activities in romania: chance for an internal demand?
by Alexandru Naghiu & José Vázquez & Ivan Georgiev
December 2004, Volume 1, Issue 2
- 9-28 Laorientación al mercado de la universidad póblica: Un reto para el sistema Untversitario EspaÑol
by Carlos Blanco & Francisco Velázquez - 29-42 Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing
by Ana Eusebio & Nora Cousté & Ma Partal - 43-56 Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos
by Juan Miguel Rey Pino - 57-74 Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation
by Nicholas Ashill & Jayne Krisjanous & Janet Carruthers - 75-88 Building consumer/arts institution relationships: An exploratory study in contemporary art museums
by Juliette Passebois & Philippe Aurier - 89-100 La Responsabilidad Social En Las Entidades Financieras: Un Estudio Exploratorio De La Situación En Portugal
by Elisabeth Kastenholz & María Ladero & Clementina Casquet & Víctor Amaro - 101-111 Image transference from product branding to place branding: The case study of Marinha Grande Mglass
by António Zevedo - 113-124 The role of the regional tourist boards in the destination marketing policies. The case of the dolomites
by Mariangela Franch & Umberto Martini & Pier Inverardi & Federica Buffa - 125-133 Production, market and consumption of the agri-food products in Romania
by Emilian Merce
June 2004, Volume 1, Issue 1
- 9-34 Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
by José Vézquez Burguete - 35-52 El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
by Antonio Leal Jiménez - 53-73 Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición
by Amparo Taulet - 73-88 La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
by Helena Alves & Mário Raposo - 89-109 La jerarquía de efectos clísica de alta involucraciín para la comprensión de la conducta de reciclaje considerando los valores de los consumidores
by Gonzalo DíaznMeneses & Asunción Beerli Palacio - 111-123 Contradicciones en la administración y la gestión sostenible de los espacios naturales. El parque nacional de los picos de Europa: óespacio real o inventado?
by María Gonzílez & Luis Pelayo - 125-137 El marketing y las organizaciones no lucrativas: El marketing con causa (MCC)
by Azucena Leguía & Pedro Valiño & María Alvarez & PgnPablo Rodréguez - 139-153 Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social
by Juan Franco
Undated
- 1-12 Does online media self-regulate consumption behavior of INDIAN youth?
by Varun Nayyar & Roopali Batra - 1-14 Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement
by Hyun Ju Jeong & Jihye Kim - 1-15 Content is king but context is queen: how involvement facilittes the impact of website
by Saad A. Alhoqail & Kristopher Floyd - 1-17 Waste not: selling near-expired bread in Indonesia
by Chairy Chairy & Chandra Raharja & Jhanghiz Syahrivar & Mahjus Ekananda - 1-21 Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
by Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior - 1-22 Capture the hearts to win the minds: cause-related marketing in Egypt
by Rana Essam Shazly & Abeer A. Mahrous - 1-22 Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site
by Sebastian Martin & Birgit Grüb - 1-27 Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association
by Mercè Sala-Rios & Teresa Torres-Solé & Mariona Farré-Perdiguer
Printed from https://ideas.repec.org/s/spr/irpnmk3.html