Content
December 2004, Volume 1, Issue 2
- 113-124 The role of the regional tourist boards in the destination marketing policies. The case of the dolomites
by Mariangela Franch & Umberto Martini & Pier Inverardi & Federica Buffa - 125-133 Production, market and consumption of the agri-food products in Romania
by Emilian Merce
June 2004, Volume 1, Issue 1
- 9-34 Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
by José Vézquez Burguete - 35-52 El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
by Antonio Leal Jiménez - 53-73 Orientación al mercado y administración póblica local determinación de un modelo teórico y de medición
by Amparo Taulet - 73-88 La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior
by Helena Alves & Mário Raposo - 89-109 La jerarquía de efectos clísica de alta involucraciín para la comprensión de la conducta de reciclaje considerando los valores de los consumidores
by Gonzalo DíaznMeneses & Asunción Beerli Palacio - 111-123 Contradicciones en la administración y la gestión sostenible de los espacios naturales. El parque nacional de los picos de Europa: óespacio real o inventado?
by María Gonzílez & Luis Pelayo - 125-137 El marketing y las organizaciones no lucrativas: El marketing con causa (MCC)
by Azucena Leguía & Pedro Valiño & María Alvarez & PgnPablo Rodréguez - 139-153 Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social
by Juan Franco
Undated
- 1-12 Does online media self-regulate consumption behavior of INDIAN youth?
by Varun Nayyar & Roopali Batra - 1-14 Benefits of cause-related marketing for companies and nonprofits: focusing on the roles of self-corporate congruity and issue involvement
by Hyun Ju Jeong & Jihye Kim - 1-15 Content is king but context is queen: how involvement facilittes the impact of website
by Saad A. Alhoqail & Kristopher Floyd - 1-17 Waste not: selling near-expired bread in Indonesia
by Chairy Chairy & Chandra Raharja & Jhanghiz Syahrivar & Mahjus Ekananda - 1-21 Brand orientation of nonprofit organizations and its relationship with the attitude toward charity and donation intention
by Leonilde Conceição Silva & Emerson Wagner Mainardes & Arilda Magna Campagnaro Teixeira & Lindemberg Costa Júnior - 1-22 Capture the hearts to win the minds: cause-related marketing in Egypt
by Rana Essam Shazly & Abeer A. Mahrous - 1-22 Intensive WOM-behavior in the healthcare sector – the case of an Austrian hospital’s Facebook site
by Sebastian Martin & Birgit Grüb - 1-27 Can a Multi-Criteria Methodology Fit with Non-Profit Institutions’ Decision-Making? An Application in a Spanish Non-Profit Association
by Mercè Sala-Rios & Teresa Torres-Solé & Mariona Farré-Perdiguer
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