Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
More about this item
KeywordsDesarrollo conceptual del Marketing; dimensiones pública y social del marketing; macromarketing; marketing social; marketing público; Marketing conceptual development; marketing public and social dimensions; macromarketing; social marketing; public marketing;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:1:y:2004:i:1:p:9-34. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: http://www.springer.com .