Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing
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Volume (Year): 1 (2004)
Issue (Month): 1 (June)
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- Baumgartner, H. & Pieters, R., 2000. "The Influence of Marketing Journals : A Citation Analysis of the Discipline and its Sub-areas," Discussion Paper 2000-123, Tilburg University, Center for Economic Research.
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