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Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos

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  • Juan Miguel Rey Pino

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  • Juan Miguel Rey Pino, 2004. "Marketing social para el entorno sanitario: Una aplicación para los servicios de urgencias de los hospitales públicos," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(2), pages 43-56, December.
  • Handle: RePEc:spr:irpnmk:v:1:y:2004:i:2:p:43-56
    DOI: 10.1007/BF02896625
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    References listed on IDEAS

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    1. José Vézquez Burguete, 2004. "Pasado, presente y futuro de las dimensiones pública y social en el desarrollo conceptual del marketing," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 1(1), pages 9-34, June.
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