El marketing social en EspaÑa: SituaciÑn actual y estrategias para su desarrollo
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- Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
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KeywordsitMarketing social; itcomportamientos; éticay solidaridad; Social marketing; behaviours; ethics and solidarity;
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