Barreras a la educación universitaria on-Line: Hacia una mejor comprensión desde una optica de marketing
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- Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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KeywordsMarketing educativo; motivaciones de los estudiantes; programas máster on-line; Educational marketing; students’ motivations; master on-line programs;
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