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Advertising strategy in the presence of reviews: An empirical analysis

Citations

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Cited by:

  1. Cheng Zhao & Chong Alex Wang, 2023. "A cross-site comparison of online review manipulation using Benford’s law," Electronic Commerce Research, Springer, vol. 23(1), pages 365-406, March.
  2. Xiang Hui & Meng Liu & Raphael Thomadsen, 2022. "Quality Certificates Alleviate Consumer Aversion to Sponsored Search Advertising," CESifo Working Paper Series 9886, CESifo.
  3. Sherry He & Brett Hollenbeck & Davide Proserpio, 2022. "The Market for Fake Reviews," Marketing Science, INFORMS, vol. 41(5), pages 896-921, September.
  4. Karol Jan Borowiecki & Maja U Pedersen & Sara Beth Mitchell, 2025. "Using big data to measure cultural tourism in Europe," Tourism Economics, , vol. 31(3), pages 477-503, May.
  5. Yasui, Yuta, 2021. "Controlling Fake Reviews," MPRA Paper 108177, University Library of Munich, Germany.
  6. (Kay) Byun, Kyung-ah & Ma, Minghui & Kim, Kevin & Kang, Taeghyun, 2021. "Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 81-103.
  7. Duan, Yongrui & Liu, Tonghui & Mao, Zhixin, 2022. "How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  8. Bikram P. Ghosh & Michael R. Galbreth, 2023. "The weight of the crowd, social information credibility, and firm strategy," Production and Operations Management, Production and Operations Management Society, vol. 32(4), pages 1079-1095, April.
  9. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
  10. Clara Carrera & Victor Martínez-de-Albéniz & Manuel E. Sosa, 2026. "The Bright Side of Lower Quality: Evidence from Restaurant Exploration," Management Science, INFORMS, vol. 72(5), pages 3847-3864, May.
  11. Chiara Farronato & Georgios Zervas, 2026. "Consumer Reviews and Regulation: Evidence from New York City Restaurants," Marketing Science, INFORMS, vol. 45(4), pages 752-772, July.
  12. Georgios Zervas & Davide Proserpio & John W. Byers, 2021. "A first look at online reputation on Airbnb, where every stay is above average," Marketing Letters, Springer, vol. 32(1), pages 1-16, March.
  13. Pedro Campos & Eva Pinto & Ana Torres, 2025. "Rating and perceived helpfulness in a bipartite network of online product reviews," Electronic Commerce Research, Springer, vol. 25(3), pages 1607-1639, June.
  14. Weijia Dai & Hyunjin Kim & Michael Luca, 2023. "Frontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Marketing Science, INFORMS, vol. 42(3), pages 429-439, May.
  15. Hui Zhao & Xiaoyuan Wang & Debing Ni & Kevin W. Li, 2023. "The Quality-Signaling Role of Manipulated Consumer Reviews," Group Decision and Negotiation, Springer, vol. 32(3), pages 503-536, June.
  16. Kuo, Fang-Chang, 2024. "Shirking with good reputation? Evidence from hotel industry," International Journal of Industrial Organization, Elsevier, vol. 97(C).
  17. Dante Donati, 2026. "The End of Tourist Traps: The Impact of Review Platforms on Quality Upgrading," Marketing Science, INFORMS, vol. 45(2), pages 386-427, March.
  18. Maria D. Illescas-Manzano & Sergio Martínez-Puertas & Manuel Sánchez-Pérez & María Belén Marín-Carrillo, 2025. "Explaining hotel breakfast pricing under spatial heterogeneity and competitive environments," Review of Managerial Science, Springer, vol. 19(12), pages 3713-3747, December.
  19. Yufei Zhang & Clay M. Voorhees & G. Tomas M. Hult, 2024. "Dynamic interplays between online reviews and marketing promotions," Journal of the Academy of Marketing Science, Springer, vol. 52(6), pages 1820-1841, November.
  20. Borowiecki, Karol Jan & Pedersen, Maja U. & Mitchell, Sara Beth, 2023. "Using big data to measure cultural tourism in Europe with unprecedented precision," Discussion Papers on Economics 5/2023, University of Southern Denmark, Department of Economics.
  21. Tingting Nian & Arun Sundararajan, 2022. "Social Media Marketing, Quality Signaling, and the Goldilocks Principle," Information Systems Research, INFORMS, vol. 33(2), pages 540-556, June.
  22. Pocchiari, Martina & Proserpio, Davide & Dover, Yaniv, 2025. "Online reviews: A literature review and roadmap for future research," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 275-297.
  23. Erfan Rezvani & Christian Rojas, 2022. "Firm responsiveness to consumers' reviews: The effect on online reputation," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 898-922, November.
  24. Wu, Ruhai & Qiu, Chun, 2023. "When Karma strikes back: A model of seller manipulation of consumer reviews in an online marketplace," Journal of Business Research, Elsevier, vol. 155(PB).
  25. Yogesh V. Joshi & Andres Musalem, 2021. "When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth," Marketing Science, INFORMS, vol. 40(1), pages 168-188, January.
  26. Evan Magnusson, 2022. "Unboxing the Causal Effect of Ratings on Product Demand: Evidence from Wayfair.com," Journal of Industrial Economics, Wiley Blackwell, vol. 70(3), pages 525-564, September.
  27. Qinquan Cui & Kenan Arifoğlu & Dongyuan Zhan, 2026. "Signaling Quality to Consumers: The Role of Social Media Marketing," Information Systems Research, INFORMS, vol. 37(1), pages 643-654, March.
  28. Xiang Hui & Zekun Liu & Weiqing Zhang, 2023. "From High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification," Management Science, INFORMS, vol. 69(10), pages 6109-6127, October.
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