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The Development and Impact of Marketing Capabilities in Central Europe

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Cited by:

  1. Mihaela DIACONU, 2011. "Considerations about the Relationship between the Work Satisfaction – Marketing Capabilities and the Performance in the Performing Services Organizations," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(5), pages 1-5, August.
  2. Leila Hurmerinta-Peltomäki & Niina Nummela, 2006. "Mixed methods in international business research: A value-added perspective," Management International Review, Springer, vol. 46(4), pages 439-459, August.
  3. Gordon Liu & Teck–Yong Eng & Sachiko Takeda, 2015. "An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan," Entrepreneurship Theory and Practice, , vol. 39(2), pages 267-298, March.
  4. Mitrega, Maciej & Siemieniako, Dariusz & Makkonen, Hannu & Kubacki, Krzysztof & Bresciani, Stefano, 2021. "Versatile capabilities for growth in the context of transforming countries: Evidence from Polish manufacturing companies," Journal of Business Research, Elsevier, vol. 134(C), pages 156-170.
  5. Khuram Shahzad, 2015. "Performance Evaluation of an Industrial Cluster-based Common Facility Centre (CFC) in Pakistan," Journal of Infrastructure Development, India Development Foundation, vol. 7(1), pages 35-54, June.
  6. Fakhraddin Maroofi & Babak Jamshidinavid & Mahbobeh Halashi, 2012. "The Effect of Marketing Knowledge Management and Organizational Performance: Case Study," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(4), pages 30-52, October.
  7. Manuel Aníbal Silva Portugal Vasconcelos Ferreira & Nuno Rosa Reis & Fernando A. Ribeiro Serra & Benny Kramer Costa, 2014. "Understanding the Footprint of the RBV in International Business Studies: the Last Twenty Years of Research," Brazilian Business Review, Fucape Business School, vol. 11(4), pages 53-83, August.
  8. Saba Khalid & Jorma Larimo, 2012. "Firm Specific Advantage in Developed Markets Dynamic Capability Perspective," Management International Review, Springer, vol. 52(2), pages 233-250, April.
  9. Mazaira Castro, A. & Dopico Parada, A. & González Vázquez, E., 2004. "El Marketing Desde Una Visión Empresarial Basada En Los Recursos: Una Aproximación Conceptual A Las Capacidades Estratégicas De Marketing Y Al Desarrollo De Sus Instrumentos De Medida /," Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 10(1), pages 31-67.
  10. Fahy, John, 2002. "A resource-based analysis of sustainable competitive advantage in a global environment," International Business Review, Elsevier, vol. 11(1), pages 57-77, February.
  11. Meyer, Klaus E., 2002. "Management challenges in privatization acquisitions in transition economies," Journal of World Business, Elsevier, vol. 37(4), pages 266-276, January.
  12. Jaklič, Andreja & Obloj, Krzysztof & Svetličič, Marjan & Kronegger, Luka, 2020. "Evolution of Central and Eastern Europe related international business research," Journal of Business Research, Elsevier, vol. 108(C), pages 421-434.
  13. Hutami Lusia Tria Hatmanti & Kurniawan Ignatius Soni, 2019. "The Analysis of Marketing performance in Yogyakarta SMEs," HOLISTICA – Journal of Business and Public Administration, Sciendo, vol. 10(3), pages 170-180, December.
  14. Wang, Zhan & Kim, Hyun Gon, 2017. "Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 15-26.
  15. Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
  16. Gielens, K. & Dekimpe, M.G., 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," ERIM Report Series Research in Management ERS-2004-038-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  17. Michael A. Hitt & Tiago Ratinho, 2011. "The Multifaceted Effects of Institutions on Firm Strategies and Entrepreneurial Actions," Chapters, in: Killian J. McCarthy & Maya Fiolet & Wilfred Dolfsma (ed.), The Nature of the New Firm, chapter 4, Edward Elgar Publishing.
  18. Wu, Jie, 2013. "Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 36-45.
  19. Bernard Haudeville & Marina Dabic & Marian Gorynia, 2002. "National Differences in Technology Transfers in East European Transition Economies," Mondes en développement, De Boeck Université, vol. 120(4), pages 75-85.
  20. Gawlik, Remigiusz & Gorynia, Marian & Teczke, Janusz, 2005. "Malopolska science and business units - in quest for the missing link," MPRA Paper 52192, University Library of Munich, Germany.
  21. Mike Wright & Igor Filatotchev & Robert E. Hoskisson & Mike W. Peng, 2005. "Strategy Research in Emerging Economies: Challenging the Conventional Wisdom," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 1-33, January.
  22. Manuel Portugal Ferreira & Fernando A. Ribeiro Serra & Benny Kramer Costa, 2011. "The RBV in International Business Studies: A bibliometric study of Barney?s (1991) contribution to the field," Working Papers 82, globADVANTAGE, Polytechnic Institute of Leiria.
  23. Klaus E. Meyer & Hung Vo Nguyen, 2005. "Foreign Investment Strategies and Sub‐national Institutions in Emerging Markets: Evidence from Vietnam," Journal of Management Studies, Wiley Blackwell, vol. 42(1), pages 63-93, January.
  24. Andreas Engelen & Jan Kemper & Malte Brettel, 2010. "Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg — Ein 4-Länder-Vergleich," Schmalenbach Journal of Business Research, Springer, vol. 62(7), pages 710-743, November.
  25. Guenzi, Paolo & Troilo, Gabriele, 2007. "The joint contribution of marketing and sales to the creation of superior customer value," Journal of Business Research, Elsevier, vol. 60(2), pages 98-107, February.
  26. Hasyim & Sahyar & Mahmud, 2017. "Isolating Mechanism as a Mean to Improve Performance of SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 594-612.
  27. Julio Cerviño & Joan Llonch & Josep Rialp, 2012. "Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 22.
  28. Ellis, Paul D., 2010. "International trade intermediaries and the transfer of marketing knowledge in transition economies," International Business Review, Elsevier, vol. 19(1), pages 16-33, February.
  29. Xi’na Yuan & Sohyoun Shin & Xinming He & Sang Yong Kim, 2016. "Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea," Asian Business & Management, Palgrave Macmillan, vol. 15(1), pages 32-56, February.
  30. Tihanyi, Laszlo & Roath, Anthony S., 2002. "Technology transfer and institutional development in Central and Eastern Europe," Journal of World Business, Elsevier, vol. 37(3), pages 188-198, October.
  31. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
  32. Cacciolatti, Luca & Lee, Soo Hee, 2016. "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power," Journal of Business Research, Elsevier, vol. 69(12), pages 5597-5610.
  33. Sonia Cruz-Ros & Tomás González Cruz & Carmen Pérez-Cabañero, 2010. "Marketing capabilities, stakeholders’ satisfaction, and performance," Service Business, Springer;Pan-Pacific Business Association, vol. 4(3), pages 209-223, December.
  34. Klaus E. Meyer & Enese Lieb‐Dóczy, 2003. "Post‐Acquisition Restructuring as Evolutionary Process," Journal of Management Studies, Wiley Blackwell, vol. 40(2), pages 459-482, March.
  35. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
  36. Manuel Portugal Ferreira & Nuno Rosa Reis & Fernando Ribeiro Serra & Benny Kramer Costa, 2013. "Understanding the footprint of the RBV in International Business studies: The last twenty years of research," Working Papers 96, globADVANTAGE, Polytechnic Institute of Leiria.
  37. Ripollés, Maria & Blesa, Andreu, 2012. "International new ventures as “small multinationals”: The importance of marketing capabilities," Journal of World Business, Elsevier, vol. 47(2), pages 277-287.
  38. Li, Dan & Miller, Stewart R. & Eden, Lorraine & Hitt, Michael A., 2012. "The Impact of Rule of Law on Market Value Creation for Local Alliance Partners in BRIC Countries," Journal of International Management, Elsevier, vol. 18(4), pages 305-321.
  39. Sternquist, Brenda & Runyan, Rodney C. & Chen, Zhengyi, 2008. "The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure," Journal of Retailing and Consumer Services, Elsevier, vol. 15(2), pages 93-103.
  40. Milfelner Borut & Gabrijan Vladimir & Snoj Boris, 2008. "Can Marketing Resources Contribute to Company Performance?," Organizacija, Sciendo, vol. 41(1), pages 3-13, January.
  41. Lascu, Dana-Nicoleta & Manrai, Lalita A. & Manrai, Ajay K. & Kleczek, Ryszard, 2006. "Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States," International Business Review, Elsevier, vol. 15(6), pages 641-659, December.
  42. Katrijn Gielens & Marnik G. Dekimpe, 2004. "How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies," LICOS Discussion Papers 14604, LICOS - Centre for Institutions and Economic Performance, KU Leuven.
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