IDEAS home Printed from https://ideas.repec.org/a/qba/annpro/v22y2012id967.html
   My bibliography  Save this article

Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms

Author

Listed:
  • Julio Cerviño
  • Joan Llonch
  • Josep Rialp

Abstract

Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms is part of the 2012 Annual Proceedings of The Association for the Study of the Cuban Economy.

Suggested Citation

  • Julio Cerviño & Joan Llonch & Josep Rialp, 2012. "Market Orientation and Business Performance in Cuban Firms: A Comparative Analysis of State-Owned Versus Joint Venture Firms," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 22.
    • Handle: RePEc:qba:annpro:v:22:y:2012:id:967
    as

    Download full text from publisher

    File URL: http://www.ascecuba.org/asce_proceedings/market-orientation-and-business-performance-in-cuban-firms-a-comparative-analysis-of-state-owned-versus-joint-venture-firms/
    Download Restriction: no
    File URL: http://www.ascecuba.org/c/wp-content/uploads/2014/09/v22-cervino.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eng, Teck-Yong & Spickett-Jones, J. Graham, 2009. "An investigation of marketing capabilities and upgrading performance of manufacturers in mainland China and Hong Kong," Journal of World Business, Elsevier, vol. 44(4), pages 463-475, October.
    2. John Fahy & Graham Hooley & Tony Cox & Jozsef Beracs & Krzysztof Fonfara & Boris Snoj, 2000. "The Development and Impact of Marketing Capabilities in Central Europe," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 31(1), pages 63-81, March.
    3. Yonggui Wang & Richard Li-Hua, 2007. "Marketing Competences and Strategic Flexibility in China," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28860-7.
    4. Justin Tan & Shaomin Li & Weian Li, 2006. "Building Core Competencies in a Turbulent Environment: An Exploratory Study of Firm Resources and Capabilities in Chinese Transitional Economy," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 4(3), pages 197-214.
    5. Hooley, Graham & Cox, Tony & Fahy, John & Shipley, David & Beracs, Jozsef & Fonfara, Krzysztof & Snoj, Boris, 2000. "Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales," Journal of Business Research, Elsevier, vol. 50(3), pages 273-285, December.
    6. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    7. Chantal Agarwal, 2004. "Cuba's Path to a Market Economy: Washington Consensus, Doi Moi, or Reforma á la Cubana?," Annual Proceedings, The Association for the Study of the Cuban Economy, vol. 14.
    8. Paul D Ellis, 2007. "Distance, dependence and diversity of markets: effects on market orientation," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 38(3), pages 374-386, May.
    9. Liu, Sandra S. & Luo, Xueming & Shi, Yi-Zheng, 2003. "Market-oriented organizations in an emerging economy: A study of missing links," Journal of Business Research, Elsevier, vol. 56(6), pages 481-491, June.
    10. Kaynak, Erdener & Samli, A. Coskun, 1984. "Special section on marketing management in less-developed countries: Introduction," Journal of Business Research, Elsevier, vol. 12(1), pages 1-3, March.
    11. Hooley, Graham J. & Greenley, Gordon E. & Cadogan, John W. & Fahy, John, 2005. "The performance impact of marketing resources," Journal of Business Research, Elsevier, vol. 58(1), pages 18-27, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lascu, Dana-Nicoleta & Manrai, Lalita A. & Manrai, Ajay K. & Kleczek, Ryszard, 2006. "Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States," International Business Review, Elsevier, vol. 15(6), pages 641-659, December.
    2. Fakhraddin Maroofi & Babak Jamshidinavid & Mahbobeh Halashi, 2012. "The Effect of Marketing Knowledge Management and Organizational Performance: Case Study," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(4), pages 30-52, October.
    3. Ellis, Paul D., 2010. "International trade intermediaries and the transfer of marketing knowledge in transition economies," International Business Review, Elsevier, vol. 19(1), pages 16-33, February.
    4. Mora Cortez, Roberto & Johnston, Wesley J., 2018. "Needed B2B marketing capabilities: Insights from the USA and emerging Latin America," International Business Review, Elsevier, vol. 27(3), pages 594-609.
    5. Paul D. Ellis, 2010. "Is Market Orientation Affected by the Size and Diversity of Customer Networks?," Management International Review, Springer, vol. 50(3), pages 325-345, June.
    6. Milfelner Borut & Gabrijan Vladimir & Snoj Boris, 2008. "Can Marketing Resources Contribute to Company Performance?," Organizacija, Sciendo, vol. 41(1), pages 3-13, January.
    7. Divya Keerthika, 2018. "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals jmmr190, Global Academy of Training and Research (GATR) Enterprise.
    8. Qu, Riliang & Zhang, Zelin, 2015. "Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness," Journal of Business Research, Elsevier, vol. 68(5), pages 919-924.
    9. Sonia Cruz-Ros & Tomás González Cruz & Carmen Pérez-Cabañero, 2010. "Marketing capabilities, stakeholders’ satisfaction, and performance," Service Business, Springer;Pan-Pacific Business Association, vol. 4(3), pages 209-223, December.
    10. Hau, Le Nguyen & Evangelista, Felicitas & Thuy, Pham Ngoc, 2013. "Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam," Journal of Business Research, Elsevier, vol. 66(12), pages 2412-2417.
    11. Milfelner Borut & Dlačić Jasmina & Snoj Boris & Selinšek Aleksandra, 2019. "Importance of Innovation Resources for Market Orientation – Financial Performance Link: Mediating Role of Proactive Market Orientation," Naše gospodarstvo/Our economy, Sciendo, vol. 65(4), pages 1-13, December.
    12. Natasha Evers & Gabriela Gliga & Alex Rialp-Criado, 2019. "Strategic orientation pathways in international new ventures and born global firms—Towards a research agenda," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 287-304, September.
    13. Udegbe Scholastica E. & Udegbe Maurice I., 2013. "The Relationship between Market Orientation Firm, Innovativeness and Business Performance of Companies in Nigeria," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(11), pages 2350-2362, November.
    14. Mihaela DIACONU, 2011. "Considerations about the Relationship between the Work Satisfaction – Marketing Capabilities and the Performance in the Performing Services Organizations," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(5), pages 1-5, August.
    15. Gordon Liu & Teck–Yong Eng & Sachiko Takeda, 2015. "An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan," Entrepreneurship Theory and Practice, , vol. 39(2), pages 267-298, March.
    16. Mitrega, Maciej & Siemieniako, Dariusz & Makkonen, Hannu & Kubacki, Krzysztof & Bresciani, Stefano, 2021. "Versatile capabilities for growth in the context of transforming countries: Evidence from Polish manufacturing companies," Journal of Business Research, Elsevier, vol. 134(C), pages 156-170.
    17. Wang, Zhan & Kim, Hyun Gon, 2017. "Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 15-26.
    18. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
    19. Rodríguez-Pose, Andrés & Tselios, Vassilis & Winkler, Deborah & Farole, Thomas, 2013. "Geography and the Determinants of Firm Exports in Indonesia," World Development, Elsevier, vol. 44(C), pages 225-240.
    20. Luminita Stefania BODEA & Cristian DUTU, 2016. "The Consequences Of Strategic Orientation Of The Firm On Business Performance," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 188-200, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:qba:annpro:v:22:y:2012:id:967. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ASCE webadmin (email available below). General contact details of provider: https://edirc.repec.org/data/asceeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.