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The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

Citations

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Cited by:

  1. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  2. Pilli, Luis & Swait, Joffre & Mazzon, José Afonso, 2022. "Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity," Journal of choice modelling, Elsevier, vol. 43(C).
  3. Popp, Bastian & Woratschek, Herbert, 2016. "Introducing branded communities in sport for building strong brand relations in social media," Sport Management Review, Elsevier, vol. 19(2), pages 183-197.
  4. Kfir Eliaz & Ran Spiegler, 2011. "Consideration Sets and Competitive Marketing," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(1), pages 235-262.
  5. Zhe Yuan & AJ Yuan Chen & Yitong Wang & Tianshu Sun, 2025. "How Recommendation Affects Customer Search: A Field Experiment," Information Systems Research, INFORMS, vol. 36(1), pages 84-106, March.
  6. Lizhen Xu & Jason A. Duan & Andrew Whinston, 2014. "Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion," Management Science, INFORMS, vol. 60(6), pages 1392-1412, June.
  7. Bublitz, Melissa G. & Peracchio, Laura A., 2015. "Applying industry practices to promote healthy foods: An exploration of positive marketing outcomes," Journal of Business Research, Elsevier, vol. 68(12), pages 2484-2493.
  8. Mosteller, Jill & Donthu, Naveen & Eroglu, Sevgin, 2014. "The fluent online shopping experience," Journal of Business Research, Elsevier, vol. 67(11), pages 2486-2493.
  9. Kenneth C. Wilbur, 2008. "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets," Marketing Science, INFORMS, vol. 27(3), pages 356-378, 05-06.
  10. Xitong Li & Jörn Grahl & Oliver Hinz, 2022. "How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment," Information Systems Research, INFORMS, vol. 33(2), pages 620-637, June.
  11. Otterbring, Tobias & Wästlund, Erik & Gustafsson, Anders & Shams, Poja, 2014. "Vision (im)possible? The effects of in-store signage on customers’ visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 676-684.
  12. repec:plo:pone00:0154383 is not listed on IDEAS
  13. Anderl, Eva & Schumann, Jan Hendrik & Kunz, Werner, 2016. "Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys," Journal of Retailing, Elsevier, vol. 92(2), pages 185-203.
  14. Alexander K. Moore & Reid Hastie, 2025. "Navigating choices: a framework of consumer search," Marketing Letters, Springer, vol. 36(2), pages 215-226, June.
  15. Kirthi Kalyanam & John McAteer & Jonathan Marek & James Hodges & Lifeng Lin, 2018. "Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com," Quantitative Marketing and Economics (QME), Springer, vol. 16(1), pages 1-42, March.
  16. Masatlioglu, Yusufcan & Vu, Tri Phu, 2024. "Growing attention," Journal of Economic Theory, Elsevier, vol. 222(C).
  17. Banelis, Melissa & Riebe, Erica & Rungie, Campbell M., 2013. "Empirical evidence of repertoire size," Australasian marketing journal, Elsevier, vol. 21(1), pages 59-65.
  18. repec:dau:papers:123456789/4235 is not listed on IDEAS
  19. Kleopatra Konstantoulaki & Ioannis Rizomyliotis & Apostolos Giovanis & Vittorio Conti & Christos Kallandranis, 2017. "Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 77-94, October.
  20. Paul W. Miniard & Rama K. Jayanti & Cecilia M. O. Alvarez & Peter R. Dickson, 2018. "What brand extensions need to fully benefit from their parental heritage," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 948-963, September.
  21. Acquisti, Alessandro & Spiekermann, Sarah, 2011. "Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 226-240.
  22. N. Rajalingam, 2006. "Media Effectiveness on Brand Preference (A Case study of Consumable oil)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 1(2), pages 17-21, October.
  23. Sha Yang & Anindya Ghose, 2010. "Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?," Marketing Science, INFORMS, vol. 29(4), pages 602-623, 07-08.
  24. Marc Vanhuele & Didier Courbet & Sylvain Denis & Frédéric Lavigne & Amélie Borde, 2005. "The Effectiveness of non-focal exposure to web banner ads," Post-Print sic_00078369, HAL.
  25. Mingyu Joo & Kenneth C. Wilbur & Bo Cowgill & Yi Zhu, 2014. "Television Advertising and Online Search," Management Science, INFORMS, vol. 60(1), pages 56-73, January.
  26. Hofacker, Charles F. & de Ruyter, Ko & Lurie, Nicholas H. & Manchanda, Puneet & Donaldson, Jeff, 2016. "Gamification and Mobile Marketing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 25-36.
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