IDEAS home Printed from https://ideas.repec.org/r/inm/ormksc/v36y2017i2p161-186.html

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Saccardo, Silvia & Li, Charis X. & Samek, Anya & Gneezy, Ayelet, 2021. "Nudging generosity in consumer elective pricing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 163(C), pages 91-104.
  2. Jibonayan Raychaudhuri & Ada Wossink, 2023. "Ecolabels and the economic recession," PLOS ONE, Public Library of Science, vol. 18(12), pages 1-27, December.
  3. K. Sudhir & Hortense Fong & Subroto Roy, 2019. "Greedy or Grateful? Asking for More when Thanking Donors," Cowles Foundation Discussion Papers 2183R, Cowles Foundation for Research in Economics, Yale University, revised Mar 2021.
  4. Okello, Julius & Shikuku, Kelvin Mashisia & Lagerkvist, Carl Johan & Rommel, Jens & Jogo, Wellington & Ojwang, Sylvester & Namanda, Sam & Elungat, James, 2023. "Social incentives as nudges for agricultural knowledge diffusion and willingness to pay for certified seeds: Experimental evidence from Uganda," Food Policy, Elsevier, vol. 120(C).
  5. Luca A. Panzone & Natasha Auch & Daniel John Zizzo, 2024. "Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 87(1), pages 89-133, January.
  6. Argiro Kliamenakis & H. Onur Bodur, 2024. "Moral Self-Signaling Benefits of Effortful Cause Marketing Campaigns," Journal of Business Ethics, Springer, vol. 190(2), pages 371-398, March.
  7. Indranil Goswami & Indranil Goswami, 2020. "No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising," Marketing Science, INFORMS, vol. 39(6), pages 1052-1070, November.
  8. François A. Carrillat & Carolin Plewa & Ljubomir Pupovac & Chloé Vanasse & Taylor Willmott & Renaud Legoux & Ekaterina Napolova, 2025. "Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation," Journal of Business Ethics, Springer, vol. 196(3), pages 639-658, January.
  9. Fei Gao, 2020. "Cause Marketing: Product Pricing, Design, and Distribution," Manufacturing & Service Operations Management, INFORMS, vol. 22(4), pages 775-791, July.
  10. Xueqing Cui & Xiang Li & Yongjian Li, 2026. "Product donation and inventory strategies considering ex ante commitment and prosocial consumers," Annals of Operations Research, Springer, vol. 358(3), pages 1501-1528, March.
  11. Leif Nelson & Duncan Simester & K. Sudhir, 2020. "Introduction to the Special Issue on Marketing Science and Field Experiments," Marketing Science, INFORMS, vol. 39(6), pages 1033-1038, November.
  12. Katharina Dowling & Daniel Guhl & Daniel Klapper & Martin Spann & Lucas Stich & Narine Yegoryan, 2020. "Behavioral biases in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 449-477, May.
  13. Panzone, Luca A. & Tocco, Barbara & Brečić, Ružica & Gorton, Matthew, 2024. "Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables," Journal of Retailing, Elsevier, vol. 100(1), pages 85-103.
  14. Chenxi Li & Xueming Luo & Cheng Zhang, 2017. "Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness," Marketing Science, INFORMS, vol. 36(5), pages 762-779, September.
  15. K. Sudhir & Hortense Fong & Subroto Roy, 2014. "Greedy or Grateful" Asking for More when Thanking Donors," Cowles Foundation Discussion Papers 2183, Cowles Foundation for Research in Economics, Yale University.
  16. David B. Dose & Gianfranco Walsh & Sharon E. Beatty & Ralf Elsner, 2019. "Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 438-459, May.
  17. Anja Lambrecht & Catherine Tucker & Caroline Wiertz, 2018. "Advertising to Early Trend Propagators: Evidence from Twitter," Marketing Science, INFORMS, vol. 37(2), pages 177-199, March.
  18. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  19. Panzone, Luca A., 2022. "Conditional promotion with a costly reward: an evaluation of a campaign to motivate consumption of fruit and vegetables," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322058, Agricultural and Applied Economics Association.
  20. Chang, Chia-Chi & Chen, Po-Yu, 2019. "Which maximizes donations: Charitable giving as an incentive or incentives for charitable giving?," Journal of Business Research, Elsevier, vol. 97(C), pages 65-75.
  21. Preyas S. Desai & Jessie Liu, 2025. "Reactive Marketing and the Co-Production of (In)Authenticity," Papers 2511.16793, arXiv.org.
  22. Øystein Daljord & Carl F. Mela & Jason M. T. Roos & Jim Sprigg & Song Yao, 2023. "The Design and Targeting of Compliance Promotions," Marketing Science, INFORMS, vol. 42(5), pages 866-891, September.
  23. Shijie Lu & Dai Yao & Xingyu Chen & Rajdeep Grewal, 2021. "Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform," Marketing Science, INFORMS, vol. 40(5), pages 964-984, September.
  24. Kononov, Natalia & Ein-Gar, Danit & Puntoni, Stefano, 2025. "Physical appearance improvements increase prosocial behavior," International Journal of Research in Marketing, Elsevier, vol. 42(2), pages 316-334.
  25. Andrea La Nauze, 2023. "Motivation Crowding in Peer Effects: The Effect of Solar Subsidies on Green Power Purchases," The Review of Economics and Statistics, MIT Press, vol. 105(6), pages 1465-1480, November.
  26. Ike Silver & Deborah A. Small, 2024. "Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity," Marketing Science, INFORMS, vol. 43(2), pages 392-406, March.
  27. Julian Runge & Jonathan Levav & Harikesh S. Nair, 2022. "Price promotions and “freemium” app monetization," Quantitative Marketing and Economics (QME), Springer, vol. 20(2), pages 101-139, June.
  28. Conrads, Julian & Eyberg, Alexandra & Irlenbusch, Bernd & Sarin, Maivand, 2025. "Does corporate responsibility increase consumers’ product value? Evidence from two experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 238(C).
  29. Dixon, Darcie & Mikolon, Sven, 2021. "Cents of self: How and when self-signals influence consumer value derived from choices of green products," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 365-386.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.