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The Role of Marketer-Generated Content in Customer Engagement Marketing

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Cited by:

  1. Blanca I. Hernández-Ortega & Michael A. Stanko & Rishika Rishika & Francisco-Jose Molina-Castillo & José Franco, 2022. "Brand-generated social media content and its differential impact on loyalty program members," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1071-1090, September.
  2. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
  3. Jifeng Mu & Jonathan Zhang & Abhishek Borah & Jiayin Qi, 2022. "Creative Appeals in Firm-Generated Content and Product Performance," Information Systems Research, INFORMS, vol. 33(1), pages 18-42, March.
  4. Rajan, Bharath & Salunkhe, Uday & Kumar, V., 2023. "Understanding customer engagement in family firms: A conceptual framework," Journal of Business Research, Elsevier, vol. 154(C).
  5. Kumar, V. & D. Hollebeek, Linda & Sharma, Amalesh & Rajan, Bharath & K Srivastava, Rajendra, 2025. "Responsible stakeholder engagement marketing," Journal of Business Research, Elsevier, vol. 189(C).
  6. Wen Zhang & Yuting Yang & Huigang Liang, 2023. "A Bibliometric Analysis of Enterprise Social Media in Digital Economy: Research Hotspots and Trends," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
  7. Hartmann, Jochen & Heitmann, Mark & Siebert, Christian & Schamp, Christina, 2023. "More than a Feeling: Accuracy and Application of Sentiment Analysis," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 75-87.
  8. Dhaoui, Chedia & Webster, Cynthia M., 2021. "Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 155-175.
  9. Waqas, Muhammad & Salleh, Noor Akma Mohd & Hamzah, Zalfa Laili, 2021. "Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation," Journal of Interactive Marketing, Elsevier, vol. 56(C), pages 106-120.
  10. Jan Ole Krugmann & Jochen Hartmann, 2024. "Sentiment Analysis in the Age of Generative AI," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 11(1), pages 1-19, December.
  11. Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark, 2023. "Moving the stakeholder journey forward," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 23-49, January.
  12. Markus Blut & Viktorija Kulikovskaja & Marco Hubert & Christian Brock & Dhruv Grewal, 2023. "Effectiveness of engagement initiatives across engagement platforms: A meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(5), pages 941-965, September.
  13. Arbie G. Diano & Jacob Lacandula & Alija Rose A. Venturanza & Myca Jane A. Dela Torre & Ellaine Zaicy Batican & Reo Madred E. Peña & Kenneth A. Pondang, 2025. "The Relationship of Social Media Marketing on Consumer Buying Behavior among Accountacy, Business and Management Students," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(2), pages 3558-3572, February.
  14. Zheng, Zuolong & Li, Ziying & Zhang, Xuwen & Liang, Sai & Law, Rob & Lei, Jiasu, 2023. "Substitution or complementary effects between hosts and neighbors’ information disclosure: Evidence from Airbnb," Journal of Business Research, Elsevier, vol. 161(C).
  15. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2023. "Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty," Journal of Business Research, Elsevier, vol. 160(C).
  16. Yuan, Ruizhi & Chen, Yanyan & Mandler, Timo, 2024. "It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms," Journal of Business Research, Elsevier, vol. 178(C).
  17. Wei Liu & Zongshui Wang & Hong Zhao, 2020. "Comparative study of customer relationship management research from East Asia, North America and Europe: A bibliometric overview," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 735-757, December.
  18. Penttinen, Valeria, 2023. "Hi, I’m taking over this account! Leveraging social media takeovers in fostering consumer-brand relationships," Journal of Business Research, Elsevier, vol. 165(C).
  19. Daphne W. Yiu & William P. Wan & Kelly Xing Chen & Xiaocong Tian, 2022. "Public sentiment is everything: Host-country public sentiment toward home country and acquisition ownership during institutional transition," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(6), pages 1202-1227, August.
  20. Yuping Liu-Thompkins & Shintaro Okazaki & Hairong Li, 2022. "Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1198-1218, November.
  21. Ren, Shengnan & Karimi, Sahar & Bravo Velázquez, Alberto & Cai, Jianfeng, 2023. "Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth," Journal of Business Research, Elsevier, vol. 156(C).
  22. Hussain, Shahid & Seet, Pi-Shen & Qazi, Asim & Salam, Abdul & Sadeque, Saalem & Shar, Sanaullah, 2025. "Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  23. Tran, Hai-Anh & Farrell, Andrew & Evanschitzky, Heiner & Nguyen, Bach & Ackfeldt, Anna-Lena, 2024. "Using affective content to promote high-involvement services on social media," Journal of Business Research, Elsevier, vol. 179(C).
  24. Ho, Xuan Huong & Nguyen, Dong Phong & Cheng, Julian Ming Sung & Le, Angelina Nhat Hanh, 2022. "Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  25. Qian, Yang & Ling, Haifeng & Meng, Xiangrui & Jiang, Yuanchun & Chai, Yidong & Liu, Yezheng, 2024. "Voice of the Professional: Acquiring competitive intelligence from large-scale professional generated contents," Journal of Business Research, Elsevier, vol. 180(C).
  26. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2022. "Examining the role of cross-cultural factors in the international market on customer engagement and purchase intention," Journal of International Management, Elsevier, vol. 28(3).
  27. Gandhi, Mohina & Kar, Arpan Kumar, 2022. "How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
  28. Janssens, Bram & Schetgen, Lisa & Bogaert, Matthias & Meire, Matthijs & Van den Poel, Dirk, 2024. "360 Degrees rumor detection: When explanations got some explaining to do," European Journal of Operational Research, Elsevier, vol. 317(2), pages 366-381.
  29. Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier, 2021. "A theory of multiformat communication: mechanisms, dynamics, and strategies," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 441-461, May.
  30. Hsin‐Hui Lin & Jia‐Yun Chen & Jih‐Hua Yang, 2024. "The communication effect of promotion strategies, altruism, and egoism in the context of omnichannel cause‐related marketing: An experimental study," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2249-2266, June.
  31. Emini, Adelina & Zeqiri, Jusuf, 2021. "The Impact of Social Media Marketing on Purchase Intention in a Transition Economy: The Mediating Role of Brand Awareness and Brand Engagement," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 256-266, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  32. Kulikovskaja, Viktorija & Hubert, Marco & Grunert, Klaus G. & Zhao, Hong, 2023. "Driving marketing outcomes through social media-based customer engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  33. Goic, Marcel & Rojas, Andrea & Saavedra, Ignacio, 2021. "The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments," Journal of Interactive Marketing, Elsevier, vol. 55(C), pages 118-145.
  34. Eigenraam, Anniek W. & Eelen, Jiska & Verlegh, Peeter W.J., 2021. "Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 53-68.
  35. Xiuping Zhang & Jaewon Choi, 2022. "The Importance of Social Influencer-Generated Contents for User Cognition and Emotional Attachment: An Information Relevance Perspective," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
  36. Wang, Fei & Xu, Haifeng & Hou, Ronglin & Zhu, Zhen, 2023. "Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  37. Raghavendra Prasanna Kumar & Arindam Banerjee & Zahran Al-Salti & S. Ananda, 2024. "Technology acceptance model and customer engagement: mediating role of customer satisfaction," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1062-1076, September.
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