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Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations

Citations

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Cited by:

  1. Marieme Chouki & Mohamed Talea & Chafik Okar & Razane Chroqui, 2020. "Barriers to Information Technology Adoption Within Small and Medium Enterprises: A Systematic Literature Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 1-42, February.
  2. Naglis, Michael & Bhatiasevi, Veera, 2019. "Why do people use fitness tracking devices in Thailand? An integrated model approach," Technology in Society, Elsevier, vol. 58(C).
  3. Raza Ur Rahman & Syed Mohsin Ali Shah & Hatem El-Gohary & Muzaffar Abbas & Syed Haider Khalil & Saad Al Altheeb & Fahad Sultan, 2020. "Social Media Adoption and Financial Sustainability: Learned Lessons from Developing Countries," Sustainability, MDPI, vol. 12(24), pages 1-26, December.
  4. Jiwoo Jung & Eunkyung Park & Joonho Moon & Won Seok Lee, 2021. "Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
  5. Elbaz, Ahmed Mohamed & Haddoud, Mohamed Yacine, 2017. "The role of wisdom leadership in increasing job performance: Evidence from the Egyptian tourism sector," Tourism Management, Elsevier, vol. 63(C), pages 66-76.
  6. Nasser A. Saif Almuraqab, 2019. "Understanding the Usage of Social Networks Apps Among Organizations and Its Impact on Team Performance: Empirical Study," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 10(4), pages 7-20, August.
  7. Adil Zia, 2025. "Marketing perspective of website quality and utility on customer loyalty: A mediating role of trust and engagement in e-commerce (SDG 12)," SN Business & Economics, Springer, vol. 5(12), pages 1-24, December.
  8. Ibrahim Bazazo & Iman Alansari & Haya Alquraan & Yasmeen Alzgaybh & Ra¡¯ed Masa¡¯deh, 2017. "The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(4), pages 79-99, June.
  9. Abdul Waheed & Qingyu Zhang & Muhammad Farrukh & Sher Zaman Khan, 2021. "Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations," SAGE Open, , vol. 11(2), pages 21582440211, April.
  10. Abdul Waheed & Muhammad Farrukh & Hashim Zameer & Sher Zaman Khan, 2021. "Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention," Global Business Review, International Management Institute, vol. 22(3), pages 634-649, June.
  11. Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau, 2023. "Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 867-888, July.
  12. Syed Tanveer Hussain Shah & Syed Mohsin Ali Shah & Hatem El-Gohary, 2023. "Nurturing Innovative Work Behaviour through Workplace Learning among Knowledge Workers of Small and Medium Businesses," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(4), pages 3616-3639, December.
  13. Navjot Sandhu & Hatem El-Gohary, 2023. "Unveiling the Impact of Psychological Traits on Innovative Financial Decision-making in Small Tourism Businesses," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(3), pages 2284-2317, September.
  14. Lihua Wang & Xin Luo, 2021. "Understanding the Interplay Between Government Microblogs and Citizen Engagement: Evidence from China," Electronic Commerce Research, Springer, vol. 21(2), pages 487-520, June.
  15. Sikandar Ali Qalati & Dragana Ostic & Mohammad Ali Bait Ali Sulaiman & Aamir Ali Gopang & Asadullah Khan, 2022. "Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media," SAGE Open, , vol. 12(2), pages 21582440221, May.
  16. Misganaw Assegid Ayele & Singh Apar, 2020. "The Diffusion of E-marketing in Tourism Businesses of Ethiopia: An Empirical Investigation of Organisational E-readiness Perspectives," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(1), pages 1-13, May.
  17. Rocsana Tonis (Bucea-Manea), 2015. "Social Media as a Web-Based Marketing Tool for Romanian SMEs," Review of Applied Socio-Economic Research, Pro Global Science Association, vol. 9(1), pages 79-89, June.
  18. Chavisa Suwanposri & Veera Bhatiasevi & Thanarerk Thanakijsombat, 2025. "Drivers of Blockchain Adoption in Financial and Supply Chain Enterprises," Global Business Review, International Management Institute, vol. 26(4), pages 1009-1032, August.
  19. Yao, Becatien H. & Shanoyan, Aleksan & Peterson, Hikaru Hanawa, "undated". "The Use of New Media Marketing in the Green Industry: Analysis of Social Media Adoption and its Impact on Sales," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258292, Agricultural and Applied Economics Association.
  20. Samina Rooh & Hatem El-Gohary & Imran Khan & Sayyam Alam & Syed Mohsin Ali Shah, 2023. "An Attempt to Understand Stock Market Investors’ Behaviour: The Case of Environmental, Social, and Governance (ESG) Forces in the Pakistani Stock Market," JRFM, MDPI, vol. 16(12), pages 1-21, December.
  21. Chia-Wei Liu & Jen-Son Cheng, 2018. "Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
  22. Ali Ahmed Abdelkader, 2022. "Lurk or De-Lurk?: The Role of Participation Type and Sport Fanaticism in Understanding the Link Between Brand Community Identification and Oppositional Brand Loyalty," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global Scientific Publishing, vol. 13(1), pages 1-26, January.
  23. Firas Halawani & Muhammad Sabbir Rahman & Yahya halawani, 2013. "A Proposed Framework for E-Commerce Usage and Competitive Advantage on Small and Medium Tourism Enterprises (SMTES) in Lebanon," Journal of Social and Development Sciences, AMH International, vol. 4(6), pages 258-267.
  24. Hong, Jiangtao & Guo, Pengjie & Deng, Hepu & Quan, Yuting, 2021. "The adoption of supply chain service platforms for organizational performance: Evidences from Chinese catering organizations," International Journal of Production Economics, Elsevier, vol. 237(C).
  25. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.
  26. Eid, Riyad & El-Gohary, Hatem, 2015. "The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction," Tourism Management, Elsevier, vol. 46(C), pages 477-488.
  27. Steven J. H. Shiau & Chi-Yo Huang & Chia-Lee Yang & Jer-Nan Juang, 2018. "A Derivation of Factors Influencing the Innovation Diffusion of the OpenStreetMap in STEM Education," Sustainability, MDPI, vol. 10(10), pages 1-29, September.
  28. Abou-Shouk, Mohamed A. & Lim, Wai Mun & Megicks, Phil, 2016. "Using competing models to evaluate the role of environmental pressures in ecommerce adoption by small and medium sized travel agents in a developing country," Tourism Management, Elsevier, vol. 52(C), pages 327-339.
  29. Bisma Mannan & Abid Haleem, 2017. "Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-24, December.
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