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The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance

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Listed:
  • Ibrahim Bazazo
  • Iman Alansari
  • Haya Alquraan
  • Yasmeen Alzgaybh
  • Ra¡¯ed Masa¡¯deh

Abstract

The purpose of this study is to examine the associations among total quality management, market orientation, e-marketing, and hotel performance. A survey instrument was used to examine the relationships in the proposed model. The collected primary data (n=191) from different employees in Aqaba hotels located in Jordan is conducted to test the relationship between exogenous and endogenous construct expressed in the proposed structural model. By employing SEM analysis, the findings revealed that e-marketing and market orientation have significant impact on hotel performance, whereas total quality management has not significant impact on it. However, the total quality management found to impact market orientation. In addition, the research will contribute a better understanding of hotel performance antecedents' towards hotels in Aqaba city.

Suggested Citation

  • Ibrahim Bazazo & Iman Alansari & Haya Alquraan & Yasmeen Alzgaybh & Ra¡¯ed Masa¡¯deh, 2017. "The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 8(4), pages 79-99, June.
    • Handle: RePEc:jfr:ijba11:v:8:y:2017:i:4:p:79-99
    DOI: 10.5430/ijba.v8n4p79
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    References listed on IDEAS

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    Cited by:

    1. Ibrahim Bazazo & Lama’a Mahmoud Al-Orainat & Maher Odeh Falah Al-Shamaileh, 2020. "Morphology of land Uses in Aqaba City during the Period (2000-2020)," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 987-1002, July.
    2. Areej Al-Khateeb & Dr. Kholoud Sudqi Al-Louzi, 2020. "An Exploratory Study on the Impact of Work/Life Balance and Employee Engagement on Talent Management and Organization Performance: A Case of Jordan Telecom and IT Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 617-647, July.
    3. Khalifa Al-Dosari, 2020. "The significance of mega sporting event on infrastructure development: A case of FIFA 2022 World Cup in Qatar," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 1295-1319, July.
    4. Gerdina Handa Serafim & José Manuel Cristóvão Veríssimo, 2021. "The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola," Sustainability, MDPI, vol. 13(11), pages 1-14, June.

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