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An Attempt to Understand Stock Market Investors’ Behaviour: The Case of Environmental, Social, and Governance (ESG) Forces in the Pakistani Stock Market

Author

Listed:
  • Samina Rooh

    (Department of Management Sciences, University of Buner, Bunerwal 19290, Pakistan)

  • Hatem El-Gohary

    (College of Business & Economics, Qatar University, Doha 2713, Qatar)

  • Imran Khan

    (Department of Mathematics, Islamia College University, Peshawar 25120, Pakistan)

  • Sayyam Alam

    (Institute of Business Studies and Leadership, Garden Campus, Abdul Wali Khan University, Mardan 23200, Pakistan)

  • Syed Mohsin Ali Shah

    (Institute of Business Studies and Leadership, Garden Campus, Abdul Wali Khan University, Mardan 23200, Pakistan)

Abstract

The present study investigates the decision-making process of investors on the Pakistan Stock Exchange with regard to portfolio construction, explicitly focusing on the incorporation of ESG concerns. A quantitative research approach has been implemented for this paper. The hypotheses have been developed and tested through the adapted questionnaires. The data were collected from individual Pakistani investors. The present study employed SmartPLS-SEM to quantitatively assess data received from a sample of 421 out of 500 respondents. Based on the available data, investors participating in the Pakistan Stock Exchange are notably impacted by ESG aspects. The findings of this study hold significance for emerging economy firms, regulators, and investors, in terms of both theoretical and practical ramifications. The study’s findings demonstrate a clear indication of investors’ significant emphasis on ESG matters. This research made a significant contribution to the field of behavioural finance with a focus on ESG-related issues. This work contributes to the literature on ESG elements by using the Theory of Planned Behaviour (TPB) to adapt the ESG components from the United Nations Global Compact (UNGC) and Thomson Reuters Corporate Responsibility Index (TRCRI) . Furthermore, it provides valuable insights for stakeholders who are involved in the ever-evolving realm of sustainable finance within developing countries.

Suggested Citation

  • Samina Rooh & Hatem El-Gohary & Imran Khan & Sayyam Alam & Syed Mohsin Ali Shah, 2023. "An Attempt to Understand Stock Market Investors’ Behaviour: The Case of Environmental, Social, and Governance (ESG) Forces in the Pakistani Stock Market," JRFM, MDPI, vol. 16(12), pages 1-21, December.
    • Handle: RePEc:gam:jjrfmx:v:16:y:2023:i:12:p:500-:d:1294138
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    References listed on IDEAS

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    Cited by:

    1. Mindy Joseph & Congrong Ouyang & Joanne DeVille, 2025. "Socially Responsible Investing: Is Social Media an Influencer?," JRFM, MDPI, vol. 18(7), pages 1-16, July.
    2. Mohamed Samy ElDeeb & Nada Salah ElGabry & Nesma Mounir & Mirna Ahmed, 2025. "Nexus among herding behavior, ESG disclosure, and market capitalization in the Egyptian stock market," Future Business Journal, Springer, vol. 11(1), pages 1-17, December.

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