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Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry

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  • Chia-Wei Liu

    (Department of Tourism Management, College of Humanities and Social Sciences, University of Electronic Science and Technology of China, Zhongshan 528402, China)

  • Jen-Son Cheng

    (Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Nantou County 545, Taiwan)

Abstract

The purpose of this study is to explore the driving forces of innovation in micro and small enterprises (MSEs) in the tourism industry and to understand how these drivers help allocate and utilize resources, thereby increasing innovations’ success and sustainable development. This study focused on Taiwan’s bed and breakfast (B&B) industry. In-depth interviews were conducted with the owners of 20 B&Bs that displayed innovation activities and were selected following a strict evaluation procedure. A content analysis was then performed to obtain the seven driving forces of innovation: B&B owners’ lifestyles, customers, market information, external knowledge, business expansion needs, policy, and familiar partners. The results show that the B&B owners’ lifestyles and customers are key drivers of innovation. On the other hand, employees, family and friends are less frequently mentioned. Our results can serve as a reference for innovation in both the B&B industry and MSEs.

Suggested Citation

  • Chia-Wei Liu & Jen-Son Cheng, 2018. "Exploring Driving Forces of Innovation in the MSEs: The Case of the Sustainable B&B Tourism Industry," Sustainability, MDPI, vol. 10(11), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:3983-:d:179588
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    References listed on IDEAS

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    2. Valentina Della Corte & Giovanna Del Gaudio & Fabiana Sepe & Fabiana Sciarelli, 2019. "Sustainable Tourism in the Open Innovation Realm: A Bibliometric Analysis," Sustainability, MDPI, vol. 11(21), pages 1-18, November.
    3. Chien-Chung Yu & Chun-Chu Liu & Min-Yen Chang, 2020. "Research on the Key Factors of the Success of the Theme B&B Business Strategy," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(2), pages 1-9.
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    5. Ramona Ciolac & Tiberiu Iancu & Ioan Brad & Tabita Adamov & Nicoleta Mateoc-Sîrb, 2021. "Agritourism—A Business Reality of the Moment for Romanian Rural Area’s Sustainability," Sustainability, MDPI, vol. 13(11), pages 1-29, June.
    6. Miguel Ángel Montañés-Del-Río & José Aurelio Medina-Garrido, 2020. "Determinants of the Propensity for Innovation among Entrepreneurs in the Tourism Industry," Sustainability, MDPI, vol. 12(12), pages 1-18, June.
    7. Juan García-Álvarez de Perea & Carolina Ramírez-García & Aida Del Cubo-Molina, 2019. "Internationalization Business Models and Patterns of SMEs and MNEs: A Qualitative Multi-Case Study in the Agrifood Sector," Sustainability, MDPI, vol. 11(10), pages 1-26, May.

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