Social Media as a Web-Based Marketing Tool for Romanian SMEs
In this research, we intend to analyze how Romanian SMEs can be the beneficiary of Social media (SM) as a Web-Based Marketing Tool. Are there any enterprises that use SM and have a positive impact on Romanian SMEs? Which are the criteria of evaluation for high impact marketing online through SM? Which is the Romanian blogger profile? Which are the trends for SM in 2015 year? What is the impact of using social media in the firmâ€™s efforts to access and connect to customers? How strong is this connection? (Does SMEs get constantly feed-back from clients? Do they win or lose clients through SM? Does the customer satisfaction increase? Are there fewer complaints?)
Volume (Year): 9 (2015)
Issue (Month): 1 (June)
|Contact details of provider:|| Postal: Bucharest, 6th district, 47 Fabricii Street, Quadra Place, bl.J, fl.1, ap.12|
Web page: http://www.reaser.eu/pgsa/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:rse:wpaper:v:9:y:2015:i:1:p:79-89. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Manuela Epure)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.