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Political Identity and the Consumer Journey: A Research Review

Citations

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Cited by:

  1. Pomerance, Justin & Zifla, Ermira, 2025. "Beyond the bottom line: The influence of political ideology on preference for corporate sociopolitical activism," Journal of Business Research, Elsevier, vol. 200(C).
  2. Lu, Steven Qiang & Vassallo, Jarrod P. & Choi, Ada & Li, Jia, 2024. "The role of political ideology on variety-seeking behavior during crisis-induced threats: Evidence from the COVID-19 pandemic," Journal of Retailing, Elsevier, vol. 100(2), pages 166-185.
  3. Tiganis, Antonios & Chrysochou, Polymeros & Mitkidis, Panagiotis & Krystallis, Athanasios, 2025. "Social order or social justice? The relationship of political ideology with consumer preferences for Corporate Social Responsibility," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  4. Weber, T.J. & Joireman, Jeff & Sprott, David E., 2025. "Consumer response to corporate political advocacy: the role of policy attitudes, policy change, and perceived controversy," Journal of Business Research, Elsevier, vol. 199(C).
  5. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
  6. Madani, Fatima & Seenivasan, Satheesh & Ma, Junzhao, 2021. "Determinants of store patronage: The roles of political ideology, consumer and market characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  7. Md. Abdur Rouf & Md. Asaduzzaman Babu & Md. Jahangir Alam Siddikee & Md Rohibul Islam & Mst. Sadia Afrin & Md. Mehedi Hasan & Shekh Md. Sahiduj Jaman, 2025. "The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(4), pages 3353-3375, August.
  8. Liu, Jianhui & Kassas, Bachir & Lai, John, 2023. "Investigating How Political Messaging Matters for Food in the United States," 2023 Annual Meeting, July 23-25, Washington D.C. 335511, Agricultural and Applied Economics Association.
  9. In-Hye Kang & Amna Kirmani, 2024. "Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior," Journal of Business Ethics, Springer, vol. 192(1), pages 39-56, June.
  10. Klement Podnar & Urša Golob, 2024. "Brands and activism: ecosystem and paradoxes," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 95-107, March.
  11. Esra Türk & Ünsalan Mustafa, 2025. "Investigating Effects of Infodemic on Store Visit Intention," Central European Business Review, Prague University of Economics and Business, vol. 2025(3), pages 21-44.
  12. Elena Fumagalli & Candelaria Belén Krick & Marina Belén Dolmatzian & Julieta Edith Del Negro & Joaquin Navajas, 2023. "Partisanship predicts COVID-19 vaccine brand preference: the case of Argentina," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
  13. Mochon, Daniel & Schwartz, Janet, 2024. "The confrontation effect: When users engage more with ideology-inconsistent content online," Organizational Behavior and Human Decision Processes, Elsevier, vol. 185(C).
  14. Petersen, Thies & Denker, Tom & Koppenberg, Maximilian & Hirsch, Stefan, 2024. "Meat Substitute Consumption and Political Attitudes – Testing the Left-Right and Environmental Concerns Frameworks," 2024 Annual Meeting, July 28-30, New Orleans, LA 343692, Agricultural and Applied Economics Association.
  15. Thomas Usslepp & Sandra Awanis & Margaret K Hogg & Ahmad Daryanto, 2022. "The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade," Journal of Business Ethics, Springer, vol. 176(3), pages 519-531, March.
  16. Miao, Yongming & Li, Yaokuang & Li, Zhiguang, 2024. "Does executives' political identity improve firm financial performance? Evidence from China," Pacific-Basin Finance Journal, Elsevier, vol. 88(C).
  17. Jane Kolodinsky & Hannah Lacasse & Katherine Gallagher, 2020. "Making Hemp Choices: Evidence from Vermont," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
  18. Jorge Matute & José Luis Sánchez-Torelló & Ramon Palau-Saumell, 2021. "The Influence of Organizations’ Tax Avoidance Practices on Consumers’ Behavior: The Role of Moral Reasoning Strategies, Political Ideology, and Brand Identification," Journal of Business Ethics, Springer, vol. 174(2), pages 369-386, November.
  19. Xia, Lan & Roggeveen, Anne L., 2022. "How collective stress affects price fairness perceptions: The role of nostalgia," Journal of Business Research, Elsevier, vol. 152(C), pages 361-371.
  20. repec:ags:aaea22:343692 is not listed on IDEAS
  21. Hung M. Dao & Aristeidis Theotokis & J. Joško Brakus, 2026. "Freedom or control? Liberals’ versus conservatives’ responses to frontline employee behavioral control policies," Journal of the Academy of Marketing Science, Springer, vol. 54(1), pages 281-302, February.
  22. Jussara da Silva Teixeira Cucato & Flavio Santino Bizarrias & Vivian Iara Strehlau & Marlette Cassia Oliveira Ferreira & Jussara Goulart da Silva, 2025. "The Impact of Environmental Awareness and Consumption Ethics on Proactive Environmental Behaviour: The Mediating Role of Political Position," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 37(SI), pages 9-23.
  23. repec:ags:aaea22:335511 is not listed on IDEAS
  24. Anil Mathur & George P. Moschis, 2022. "Do Personal Values and Political Ideology Affect Sustainable Consumption?," Sustainability, MDPI, vol. 14(23), pages 1-21, November.
  25. Charlotte Lécuyer & Marine Kergoat & Christine Lambey-Checchin, 2026. "Instrumental or Normative Motives: How Should Brands Implement Their Activism Campaigns?," Journal of Business Ethics, Springer, vol. 203(3), pages 667-685, January.
  26. Yu, Zhihao & An, Lam & Heath, Timothy B., 2025. "The effects of footstep sounds on impression formation and persuasion," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  27. Boman, Laura & Urumutta Hewage, Ganga S. & Hasford, Jonathan, 2023. "Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands," Journal of Business Research, Elsevier, vol. 168(C).
  28. Vadakkepatt, Gautham G. & Winterich, Karen Page & Mittal, Vikas & Zinn, Walter & Beitelspacher, Lauren & Aloysius, John & Ginger, Jessica & Reilman, Julie, 2021. "Sustainable Retailing," Journal of Retailing, Elsevier, vol. 97(1), pages 62-80.
  29. Zaman Malik, Aaminah & Ahmad, Fayez & Guzmán, Francisco, 2025. "Socio-politically silent brands: A double edged sword," Journal of Business Research, Elsevier, vol. 187(C).
  30. Claudy, Marius C. & Parkinson, Mary & Aquino, Karl, 2024. "Why should innovators care about morality? Political ideology, moral foundations, and the acceptance of technological innovations," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  31. Kim, Jungkeun & Kim, Jeong Hyun & Lee, Daniel Chaein & Baek, Tae Hyun & Kim, Changju & Kim, Seongseop (Sam), 2025. "Political ideology and variety seeking in travel choices," Annals of Tourism Research, Elsevier, vol. 114(C).
  32. Baek, Tae Hyun & Yim, Mark Yi-Cheon & Park, Jooyoung & Cho, Areum, 2026. "Disruptive but costly: How upside-down logos backfire in consumer responses to brands," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  33. Grewal, Dhruv & Roggeveen, Anne L., 2020. "Understanding Retail Experiences and Customer Journey Management," Journal of Retailing, Elsevier, vol. 96(1), pages 3-8.
  34. Domenico, Giandomenico Di & Sit, Jason & Ishizaka, Alessio & Nunan, Daniel, 2021. "Fake news, social media and marketing: A systematic review," Journal of Business Research, Elsevier, vol. 124(C), pages 329-341.
  35. Northey, Gavin & Chan, Eugene Y., 2020. "Political conservatism and preference for (a)symmetric brand logos," Journal of Business Research, Elsevier, vol. 115(C), pages 149-159.
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