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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

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  1. Breitsohl, Jan & Garrod, Brian, 2016. "Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident," Tourism Management, Elsevier, vol. 54(C), pages 209-220.
  2. Prabhjot S. Mukandwal & David E. Cantor & Russell N. Laczniak, 2024. "Consumer reactions to environmentally irresponsible sourcing practices: An intentionality and motive perspective," Journal of Supply Chain Management, Institute for Supply Management, vol. 60(3), pages 39-58, July.
  3. Elisabeth Nöhammer & Robert Schorn & Nina Becker, 2023. "Optimizing the Organizational Crisis Communication Portfolio," Corporate Reputation Review, Palgrave Macmillan, vol. 26(4), pages 304-319, November.
  4. Stefanie Wannow & Martin Haupt & Martin Ohlwein, 2024. "Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 168-192, March.
  5. Valeria L M A Freundt & Luiza Venzke Bortoli Foschiera, 2024. "The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression," Corporate Reputation Review, Palgrave Macmillan, vol. 27(3), pages 172-184, August.
  6. Dutta, Sujay & Pullig, Chris, 2015. "A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)," Journal of Business Research, Elsevier, vol. 68(5), pages 1082-1085.
  7. Khalifa, Dina & Shukla, Paurav, 2017. "Me, my brand and I: Consumer responses to luxury brand rejection," Journal of Business Research, Elsevier, vol. 81(C), pages 156-162.
  8. Ganganee C. Samaraweera & Chongguang Li & Ping Qing, 2014. "Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?," Sustainability, MDPI, vol. 6(5), pages 1-16, May.
  9. Francioni, Barbara & De Cicco, Roberta & Curina, Ilaria & Cioppi, Marco, 2025. "The strength of stance: The impact of brand activism on resistance to negative information, purchasing, and premium paying intents across different types of failures," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  10. Dong Lu & Yide Liu & Hongfeng Zhang & Ivan K. W. Lai, 2016. "The Ethical Judgment and Moral Reaction to the Product-Harm Crisis: Theoretical Model and Empirical Research," Sustainability, MDPI, vol. 8(7), pages 1-17, July.
  11. Arthur S. Jago & Jeffrey Pfeffer, 2019. "Organizations Appear More Unethical than Individuals," Journal of Business Ethics, Springer, vol. 160(1), pages 71-87, November.
  12. Hsu, Liwu & Lawrence, Benjamin, 2016. "The role of social media and brand equity during a product recall crisis: A shareholder value perspective," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 59-77.
  13. Lei Huang, 2023. "A moderation of business misdeeds on corporate remedy strategies," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 21-31, March.
  14. Kenichi Jogel Pacis & Maria Angela Almendrala & Rica Jade Paitone & Antonio Etrata Jr., 2022. "The relevance of the notion for all publicity is good publicity: The influencing factors in the 21st century," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(2), pages 42-56, March.
  15. Singh, Jaywant & Crisafulli, Benedetta & Quamina, La Toya & Xue, Melanie Tao, 2020. "‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis," Journal of Business Research, Elsevier, vol. 119(C), pages 464-480.
  16. Singh, Jaywant & Crisafulli, Benedetta & Quamina, La Toya, 2020. "‘Corporate image at stake’: The impact of crises and response strategies on consumer perceptions of corporate brand alliances," Journal of Business Research, Elsevier, vol. 117(C), pages 839-849.
  17. repec:plo:pone00:0196819 is not listed on IDEAS
  18. Robbins, J.A. & Franks, B. & Weary, D.M. & von Keyserlingk, M.A.G., 2016. "Awareness of ag-gag laws erodes trust in farmers and increases support for animal welfare regulations," Food Policy, Elsevier, vol. 61(C), pages 121-125.
  19. Didem Gamze Isiksal & Elif Karaosmanoglu, 0. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-16.
  20. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
  21. Hyunju Shin & Riza Casidy & Alyssa Yoon & So-Hyang Yoon, 2016. "Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 1-23, September.
  22. Mohamed Habuba Halima & Yongjun Li & Usman Ghani & Ataullah Kiani & Atamba Cynthia, 2021. "Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness," SAGE Open, , vol. 11(1), pages 21582440211, March.
  23. Didem Gamze Isiksal & Elif Karaosmanoglu, 2020. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 629-644, November.
  24. Zou, Peng & Li, Guofeng, 2016. "How emerging market investors' value competitors' customer equity: Brand crisis spillover in China," Journal of Business Research, Elsevier, vol. 69(9), pages 3765-3771.
  25. Barkemeyer, Ralf & Faugère, Christophe & Gergaud, Olivier & Preuss, Lutz, 2020. "Media attention to large-scale corporate scandals: Hype and boredom in the age of social media," Journal of Business Research, Elsevier, vol. 109(C), pages 385-398.
  26. Kimberly A. Whitler & Ali Besharat & Saim Kashmiri, 2021. "Exogenous brand crises: brand infection and contamination," Marketing Letters, Springer, vol. 32(1), pages 129-133, March.
  27. Rajat Kumar Behera & Pradip Kumar Bala & Nripendra P. Rana & Hatice Kizgin, 2022. "A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective," Information Systems Frontiers, Springer, vol. 24(6), pages 2027-2051, December.
  28. Almoatazbillah S. Hassan, 2020. "Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(2), pages 1-87, March.
  29. Yang Gao & Wenjing Duan & Huaxia Rui, 2022. "Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry," Information Systems Research, INFORMS, vol. 33(3), pages 954-977, September.
  30. Sabrina M. Hegner & Ardion D. Beldad & Anne-Lotte Kraesgenberg, 2016. "The Impact of Crisis Response Strategy, Crisis Type, and Corporate Social Responsibility on Post-crisis Consumer Trust and Purchase Intention," Corporate Reputation Review, Palgrave Macmillan, vol. 19(4), pages 357-370, November.
  31. Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
  32. Muralidharan, Etayankara & Hora, Manpreet & Bapuji, Hari, 2022. "Hazard severity and time to recall: Evidence from the toy industry," Journal of Business Research, Elsevier, vol. 139(C), pages 954-963.
  33. Oleg Gorbaniuk & Adam Żaliński, 2019. "Attribution Asymmetry in Perception of Companies’ Successes and Failures," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 13(1), March.
  34. Kashmiri, Saim & Brower, Jacob, 2016. "Oops! I did it again: Effect of corporate governance and top management team characteristics on the likelihood of product-harm crises," Journal of Business Research, Elsevier, vol. 69(2), pages 621-630.
  35. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
  36. Youn, Song-Yi & Ki, Chung-Wha (Chloe) & Ha, Sejin, 2024. "Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  37. Chi Zhang & Saim Kashmiri & Melissa Cinelli, 2019. "How Does Brand Age Influence Consumer Attitudes Toward a Firm’s Unethical Behavior?," Journal of Business Ethics, Springer, vol. 158(3), pages 699-711, September.
  38. Željka Marčinko Trkulja & Dinko Primorac & Irena Bilić, 2024. "Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings," Administrative Sciences, MDPI, vol. 14(4), pages 1-12, March.
  39. Paydas Turan, Ceyda, 2022. "Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding," Journal of Business Research, Elsevier, vol. 149(C), pages 615-629.
  40. Yang, Zhiyong & Freling, Traci & Sun, Sijie & Richardson-Greenfield, Pam, 2022. "When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses," Journal of Business Research, Elsevier, vol. 150(C), pages 102-120.
  41. Sophia Viktoria Honisch & Lluís Más Manchón, 2020. "The Effects of Paracrisis Origin and Response Strategy on Facebook Audience’s Perceived Organisational Reputation and Behavioural Intentions," Corporate Reputation Review, Palgrave Macmillan, vol. 23(3), pages 133-144, August.
  42. Ramah Al Balawi & Yuheng Hu & Liangfei Qiu, 2023. "Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry," Information Systems Research, INFORMS, vol. 34(2), pages 442-462, June.
  43. Amélie Guèvremont & Bianca Grohmann, 2018. "Does brand authenticity alleviate the effect of brand scandals?," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 322-336, July.
  44. Vasileios Davvetas & Aulona Ulqinaku & Constantine S. Katsikeas, 2024. "Brand transgressions: How, when, and why home country bias backfires," Journal of the Academy of Marketing Science, Springer, vol. 52(4), pages 976-997, July.
  45. Haiying Wei & Yaxuan Ran, 2019. "Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness," Journal of Business Ethics, Springer, vol. 154(2), pages 371-387, January.
  46. Ilaria Baghi & Veronica Gabrielli, 2021. "The role of betrayal in the response to value and performance brand crisis," Marketing Letters, Springer, vol. 32(2), pages 203-217, June.
  47. Gaustad, Tarje & Utgård, Jakob & Fitzsimons, Gavan J., 2020. "When accidents are good for a brand," Journal of Business Research, Elsevier, vol. 107(C), pages 153-161.
  48. Hsiu-Ying Kao, Grace & Wang, Stephen W. & Farquhar, Jillian Dawes, 2020. "Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention," Journal of Air Transport Management, Elsevier, vol. 89(C).
  49. Ali Besharat & Kimberly A. Whitler & Saim Kashmiri, 2024. "When CEO Pay Becomes a Brand Problem," Journal of Business Ethics, Springer, vol. 190(4), pages 941-973, April.
  50. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
  51. Agnihotri, Arpita & Bhattacharya, Saurabh & Vrontis, Demetris, 2024. "Can salespersons help firms overcome brand image crisis? Role of facial appearance," Journal of Business Research, Elsevier, vol. 176(C).
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