IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v68y2015i5p1082-1085.html
   My bibliography  Save this article

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Author

Listed:
  • Dutta, Sujay
  • Pullig, Chris

Abstract

Based on recalculations of effect size (Cohen's d) and confidence intervals around these estimates (ES&CI), Palmer and Strelan (P&S; forthcoming) re-interpret some of the findings from our 2011 Journal of Business Research article (Dutta and Pullig 2011). In response, we critique two aspects of P&S's conclusions, the use of ES&CI in a dichotomous nature and the assumed superiority of the ES&CI approach. In addition, we discuss the implications of the ES&CI results for the substantive domain of our research and findings. Specifically, the ES&CI results do not “overturn” our conclusions, but indicate that for two variables our results should be considered tentative while for two variables the ES&CI approach leads to similar conclusions. We conclude with a discussion of the implications of the larger debate between reporting traditional null hypothesis statistical testing (NHST), ES&CI, or both in behavioral research in marketing and business-related disciplines.

Suggested Citation

  • Dutta, Sujay & Pullig, Chris, 2015. "A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)," Journal of Business Research, Elsevier, vol. 68(5), pages 1082-1085.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:1082-1085
    DOI: 10.1016/j.jbusres.2014.10.010
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296314003403
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2014.10.010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Fern, Edward F & Monroe, Kent B, 1996. "Effect-Size Estimates: Issues and Problems in Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 89-105, September.
    2. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Buchanan, Erin Michelle & Scofield, John E., 2017. "Bulletproof Bias? Considering the Type of Data in Common Proportion of Variance Effect Sizes," OSF Preprints cs4vy, Center for Open Science.
    2. Mohamed M. Mostafa, 2008. "Through the Eye of a Child," Global Business Review, International Management Institute, vol. 9(2), pages 243-255, August.
    3. Cambier, Fanny & Poncin, Ingrid, 2020. "Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context," Journal of Business Research, Elsevier, vol. 109(C), pages 260-270.
    4. Lehmann, Donald R., 2003. "Finding important findings," Journal of Business Research, Elsevier, vol. 56(1), pages 89-90, January.
    5. Fernando Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Diego Costa Pinto, 2018. "The brand experience extended model: a meta-analysis," Journal of Brand Management, Palgrave Macmillan, vol. 25(6), pages 519-535, November.
    6. Tarunija Chandra & Vibhuti Tripathi, 2023. "Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation," Central European Business Review, Prague University of Economics and Business, vol. 2023(1), pages 133-163.
    7. Verlegh, Peeter W. J. & Steenkamp, Jan-Benedict E. M., 1999. "A review and meta-analysis of country-of-origin research," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 521-546, October.
    8. Xia, Lan & Kukar-Kinney, Monika & Monroe, Kent B., 2010. "Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions," Journal of Retailing, Elsevier, vol. 86(1), pages 1-10.
    9. Freling, Traci H. & Yang, Zhiyong & Saini, Ritesh & Itani, Omar S. & Rashad Abualsamh, Ryan, 2020. "When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias," Organizational Behavior and Human Decision Processes, Elsevier, vol. 160(C), pages 51-67.
    10. García-Meca, Emma & Sánchez-Ballesta, Juan Pedro, 2006. "Influences on financial analyst forecast errors: A meta-analysis," International Business Review, Elsevier, vol. 15(1), pages 29-52, February.
    11. Haiying Wei & Yaxuan Ran, 2019. "Male Versus Female: How the Gender of Apologizers Influences Consumer Forgiveness," Journal of Business Ethics, Springer, vol. 154(2), pages 371-387, January.
    12. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    13. Hansen, Nele & Kupfer, Ann-Kristin & Hennig-Thurau, Thorsten, 2018. "Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 557-574.
    14. Velasco, Franklin & Yang, Zhiyong & Janakiraman, Narayanan, 2021. "A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance," Journal of Business Research, Elsevier, vol. 131(C), pages 735-746.
    15. Robbins, J.A. & Franks, B. & Weary, D.M. & von Keyserlingk, M.A.G., 2016. "Awareness of ag-gag laws erodes trust in farmers and increases support for animal welfare regulations," Food Policy, Elsevier, vol. 61(C), pages 121-125.
    16. Hyunju Shin & Riza Casidy & Alyssa Yoon & So-Hyang Yoon, 2016. "Brand trust and avoidance following brand crisis: A quasi-experiment on the effect of franchisor statements," Journal of Brand Management, Palgrave Macmillan, vol. 23(5), pages 1-23, September.
    17. Dressler, William W. & Balieiro, Mauro C. & Ribeiro, Rosane P. & Ernesto Dos Santos, José, 2005. "Cultural consonance and arterial blood pressure in urban Brazil," Social Science & Medicine, Elsevier, vol. 61(3), pages 527-540, August.
    18. Simona Romani & Giacomo Gistri & Stefano Pace, 2012. "When counterfeits raise the appeal of luxury brands," Marketing Letters, Springer, vol. 23(3), pages 807-824, September.
    19. Rajat Kumar Behera & Pradip Kumar Bala & Nripendra P. Rana & Hatice Kizgin, 2022. "A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective," Information Systems Frontiers, Springer, vol. 24(6), pages 2027-2051, December.
    20. Dhruv Grewal & Nancy Puccinelli & Kent B. Monroe, 2018. "Meta-analysis: integrating accumulated knowledge," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 9-30, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:1082-1085. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.