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The optimal combination between selling mode and logistics service strategy in an e-commerce market

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  1. Zhang, Zhichao & Xu, Haiyan & Chen, Kebing & Zhao, Yingxue & Liu, Zhi, 2023. "Channel mode selection for an e-platform supply chain in the presence of a secondary marketplace," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1215-1235.
  2. Xue‐Yan Wu & Xue Chi & Xujin Pu, 2025. "Blockchain Adoption and Collaborative Emission Reduction in Vertical‐Shareholding Supply Chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 1012-1028, March.
  3. Huang, Song & Xu, Jiawen & Wang, Yun, 2025. "Quality disclosure in a dual-channel supply chain with an online dual-purpose platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  4. Ting Chen & Xiuyi Zhang & Fu Jia, 2025. "Platform or Third‐Party Service Provider? An Analysis of Logistics Mode Selection Strategy for Manufacturers in E‐Commerce Supply Chains," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 46(2), pages 1040-1061, March.
  5. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
  6. Mao, Zhaofang & Yuan, Ruiying & Shen, Zuo-Jun Max, 2025. "Strategic interactions between manufacturer channel choice and platform entry in a dual-market system," International Journal of Production Economics, Elsevier, vol. 279(C).
  7. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  8. Sahani Rathnasiri & Pritee Ray & Carlos A. Vega-Mejía & Sardar M. N. Islam & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Optimising small-scale electronic commerce supply chain operations: a dynamic cost-sharing contract approach," Annals of Operations Research, Springer, vol. 318(1), pages 453-499, November.
  9. Yu, Yunlong & Xiao, Tiaojun, 2021. "Analysis of cold-chain service outsourcing modes in a fresh agri-product supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
  10. Nana Wan, 2024. "Impacts of platform coupons and power structure on an e‐commerce supply chain," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(1), pages 283-299, January.
  11. Xie, Lei & Guo, Guangtao & Chen, Jiao, 2024. "Bundling products and service on influencer channels," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  12. Liu, Yang & Lu, Jizhou & Yan, Nina, 2024. "Agency or reselling? Supplier’s online channel strategies with platform financing," European Journal of Operational Research, Elsevier, vol. 318(3), pages 1014-1027.
  13. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
  14. Li, Jin & Wang, Haoyu & Shi, Victor & Sun, Qi, 2024. "Manufacturer's choice of online selling format in a dual-channel supply chain with green products," European Journal of Operational Research, Elsevier, vol. 318(1), pages 131-142.
  15. Wei, Jie & Chang, Meijing, 2023. "Are price matching and logistics service enhancement always effective strategies for improving profitability?," European Journal of Operational Research, Elsevier, vol. 307(1), pages 103-115.
  16. Arora, Ayesha & Jain, Tarun, 2024. "Data sharing between platform and seller: An analysis of contracts, privacy, and regulation," European Journal of Operational Research, Elsevier, vol. 313(3), pages 1105-1118.
  17. Li, Gang & Zheng, Zhijun & Cheng, T.C.E. & Wang, Wei & Wu, Feng, 2025. "Agency selling or reselling: The impact of logistics service on selling mode choice," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  18. Xin Guo & Kai Gao & Shanshan Wang, 2024. "Share or not share: the optimal logistics service strategy in a dual-channel e-commerce supply chain," Electronic Commerce Research, Springer, vol. 24(4), pages 2755-2801, December.
  19. Xin Wang & Lin Yu & Shuhua Zhang & Shuping Wu & Baoqin Yu & Xiaofen Ye, 2023. "Referral strategy of e‐commerce platform under different selling modes," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(6), pages 3451-3484, September.
  20. Wenjing Lyu & Ye Qi & Jin Liu, 2024. "Proliferation in live streaming commerce, and key opinion leader selection," Electronic Commerce Research, Springer, vol. 24(2), pages 1153-1186, June.
  21. Peng Xing & Xiangru Zhao & Mingxing Wang, 2022. "The Optimal Combination between Recycling Channel and Logistics Service Outsourcing in a Closed-Loop Supply Chain Considering Consumers’ Environmental Awareness," Sustainability, MDPI, vol. 14(24), pages 1-25, December.
  22. Cao, Kaiying & Xu, Yuqiu & Hua, Ye & Choi, Tsan-Ming, 2023. "Supplier or co-optor: Optimal channel and logistics selection problems on retail platforms," European Journal of Operational Research, Elsevier, vol. 311(3), pages 971-988.
  23. Zhai, Yue & Hua, Guowei & Cheng, Meng & Cheng, T.C.E., 2023. "Production lead-time hedging and order allocation in an MTO supply chain," European Journal of Operational Research, Elsevier, vol. 311(3), pages 887-905.
  24. Li, Jun & Shen, Wenjing & Liao, Yi & Cai, Gangshu & Chen, Xiangfeng, 2024. "The fulfillment service in online marketplaces," European Journal of Operational Research, Elsevier, vol. 315(3), pages 1139-1152.
  25. Ke Rong & Di Zhou & Xinwei Shi & Wei Huang, 2022. "Social Information Disclosure of Friends in Common in an E‐commerce Platform Ecosystem: An Online Experiment," Production and Operations Management, Production and Operations Management Society, vol. 31(3), pages 984-1005, March.
  26. Huang, Jian & Qin, Xuelian & Tian, Lin & Wei, Hang, 2024. "The optimal product-line selling mode in online platforms," Journal of Retailing, Elsevier, vol. 100(3), pages 486-505.
  27. Hu, Shu & Fu, Ke, 2025. "Equilibrium analysis of the seller’s fulfillment channels and sales channels," European Journal of Operational Research, Elsevier, vol. 320(3), pages 544-558.
  28. Liu, Mengqi & Li, Guo & Wu, Huamin & Li, Xiaochuan, 2023. "Does free brand spillover benefit online retailers? Roles of logistics service selection," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 178(C).
  29. Li, Baoku & Nan, Yafeng & Yao, Ruoxi, 2024. "The inverted U-shaped relationship between information entropy of keyword combinations and sales of digital products: Evidence from China Tmall," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  30. Chang, Shuhua & Li, Anqi & Wang, Xin & Wang, Xinyu, 2022. "Joint optimization of e-commerce supply chain financing strategy and channel contract," European Journal of Operational Research, Elsevier, vol. 303(2), pages 908-927.
  31. Wei, Lin & Zheng, Shengming & Du, Shaofu & Zhang, Baofeng, 2025. "Agency selling or reselling: The role of cause marketing," European Journal of Operational Research, Elsevier, vol. 320(2), pages 343-357.
  32. Li, Lin & Li, Guo, 2023. "Integrating logistics service or not? The role of platform entry strategy in an online marketplace," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 170(C).
  33. Chang, Shuhua & Li, Anqi & Wang, Xinyu & Zhang, Jiayue, 2023. "Optimal combination of platform channel contract and guarantee financing strategy in e-commerce market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 172(C).
  34. He, Shan & Dai, Ying & Ma, Zu-Jun, 2023. "To offer or not to offer? The optimal value-insured strategy for crowdsourced delivery platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
  35. Xu, Su Xiu & Guo, Ren-Yong & Zhai, Yue & Feng, Jianghong & Ning, Yu, 2024. "Toward a positive compensation policy for rail transport via mechanism design: The case of China Railway Express," Transport Policy, Elsevier, vol. 146(C), pages 322-342.
  36. Li, Hengyu & Chen, Huangen & Chai, Junwu & Shi, Victor, 2023. "Private label sourcing for an e-tailer with agency selling and service provision," European Journal of Operational Research, Elsevier, vol. 305(1), pages 114-127.
  37. Chen, Yan & Zhang, Tao & Li, Gang & Wang, Wei, 2024. "The interaction between manufacturer’s showroom deployment and online selling formats," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  38. Luo, Huajiang & Zhong, Ling & Nie, Jiajia, 2022. "Quality and distribution channel selection on a hybrid platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 163(C).
  39. Du, Zhong & Fan, Zhi-Ping & Sun, Fenghao, 2023. "O2O dual-channel sales: Choices of pricing policy and delivery mode for a restaurant," International Journal of Production Economics, Elsevier, vol. 257(C).
  40. Lin Chen & Ting Dong & Mo Pang & Qiurui Liu & Zhongrui Wang & Congjun Rao, 2024. "Logistics service strategy for e‐commerce supply chain: Interactive impacts of cost reduction effort and fairness concern," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(2), pages 1067-1089, March.
  41. Wang, Qiang & Wu, Jie & Zhao, Nenggui, 2022. "Optimal operational policies of a dual-channel supply chain considering return service," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 199(C), pages 414-437.
  42. Yingying Teng & Pengwen Hou & Lei Xie & Qian Zhang, 2024. "Impact of copycatting on the luxury manufacturer's distribution contracts in the e‐commerce era," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 2157-2170, June.
  43. Bian, Yiwen & Wang, Hang & Yan, Shuai & Han, Xiaohua, 2024. "Platform channel strategy of selling format: Effect of asymmetric service information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
  44. Raj Kumar Bachar & Shaktipada Bhuniya & Santanu Kumar Ghosh & Biswajit Sarkar, 2022. "Controllable Energy Consumption in a Sustainable Smart Manufacturing Model Considering Superior Service, Flexible Demand, and Partial Outsourcing," Mathematics, MDPI, vol. 10(23), pages 1-29, November.
  45. Yanting Li & Cuihua Zhang & Chunyu Li & Yong Ma, 2024. "Online channel configuration strategy considering contract manufacturer encroachment and green investment," Electronic Commerce Research, Springer, vol. 24(3), pages 2065-2112, September.
  46. Yong Ma & Chunyu Li, 2023. "Optimal Strategies of Customization and Information Sharing in the Presence of Feature Creep," Sustainability, MDPI, vol. 15(10), pages 1-29, May.
  47. Xu, Yuqiu & Wang, Jia & Cao, Kaiying, 2023. "Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  48. Lynn Huang, 2024. "Evolving E-commerce Logistics Planning- Integrating Embedded Technology and Ant Colony Algorithm for Enhanced Efficiency," Papers 2402.15965, arXiv.org.
  49. Lin Chen & Ting Dong & Guofang Nan & Qinzi Xiao & Meng Xu & Junren Ming, 2023. "Impact of the introduction of marketplace channel on e‐tailer's logistics service strategy," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(5), pages 2835-2855, July.
  50. Hua, Longxue & Wu, Yingliang, 2024. "Strategic analysis of vertical integration in cross-border e-commerce logistics service supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 188(C).
  51. Wu, Yaobin & Huang, Jiazhou & Chen, Xiangfeng, 2024. "The information value of logistics platforms in a freight matching market," European Journal of Operational Research, Elsevier, vol. 312(1), pages 227-239.
  52. Deqing Ma & Pengcheng Ma & Jinsong Hu, 2024. "The Impact of Blockchain Technology Adoption on an E-Commerce Closed-Loop Supply Chain Considering Consumer Trust," Sustainability, MDPI, vol. 16(4), pages 1-41, February.
  53. Shi, Dan & Wang, Meiqi & Li, Xiang, 2021. "Strategic introduction of marketplace platform and its impacts on supply chain," International Journal of Production Economics, Elsevier, vol. 242(C).
  54. Tan, Yinliang (Ricky) & Yu, Chuanbin & Liu, Yang & Zheng, Quan, 2024. "Agency models in online platforms: A review of recent developments and future prospects," European Journal of Operational Research, Elsevier, vol. 319(3), pages 679-695.
  55. Zhang, Zhichao & Xu, Haiyan & Zhao, Yingxue & Liu, Zhi & Chen, Kebing, 2023. "Extended warranty service provision: A strategic analysis for the E-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 177(C).
  56. Chunyu Li & Peng Xing & Yanting Li, 2022. "Sustainable Strategy Analysis: Platform Channel Configuration and Slotting Fee Design under Differentiated Quality Investment," Sustainability, MDPI, vol. 14(23), pages 1-28, December.
  57. Tang, Yanli & Sethi, Suresh P. & Wang, Yulan, 2025. "Supplier and platform led games of supplier encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  58. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Sales mode selection and blockchain technology adoption decisions in a platform supply chain," International Journal of Production Economics, Elsevier, vol. 272(C).
  59. Matsui, Kenji, 2024. "Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?," European Journal of Operational Research, Elsevier, vol. 312(2), pages 587-604.
  60. Zhang, Xinxin & Zhang, Xiuyi & Huang, Junran, 2025. "Socially responsible e-commerce supply chains: Sales mode preference and store brand introduction," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 193(C).
  61. Jiawei Hu & Suqin Sun & Xuemei Zhang & Qiang Meng, 2022. "Optimal Extended Warranty Strategy: Provided by Manufacturer or E-Commerce Platform?," Sustainability, MDPI, vol. 14(19), pages 1-19, September.
  62. Lei Yang & Cong Zheng & Caixia Hao, 2024. "Optimal platform sales mode in live streaming commerce supply chains," Electronic Commerce Research, Springer, vol. 24(2), pages 1017-1070, June.
  63. Yugang He & Renhong Wu & Yong-Jae Choi, 2021. "International Logistics and Cross-Border E-Commerce Trade: Who Matters Whom?," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
  64. Cheng, Xianghui & Deng, Shiming & Jiang, Xuan & Li, Yanhai, 2023. "Optimal promotion strategies of online marketplaces," European Journal of Operational Research, Elsevier, vol. 306(3), pages 1264-1278.
  65. Zhao, Qingli & Fan, Zhi-Ping & Sun, Minghe, 2024. "Manufacturer blockchain technology adoption strategies for different sales channels in an e-commerce platform supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 185(C).
  66. Zhou, Xiongwei & Zhu, Chaoqun & Cai, Dan, 2024. "Delivery arrangement in online distribution channels under different power structures," Omega, Elsevier, vol. 126(C).
  67. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  68. Li, Dan & Liu, Yongmei & Hu, Junhua & Chen, Xiaohong, 2021. "Private-brand introduction and investment effect on online platform-based supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 155(C).
  69. Wu, Jie & Lu, Wei & Ji, Xiang, 2023. "The interactions between upstream quality disclosure and downstream entry," European Journal of Operational Research, Elsevier, vol. 309(2), pages 545-559.
  70. Ma, Lijun & Yang, Fanjie & Lin, Meiyan & Xue, Weili, 2024. "Pricing and quality decisions for standardized and collaborative services in a home health care service platform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 181(C).
  71. Qi, Bitian & Shen, Yanbo & Xu, Tieyu, 2023. "An artificial-intelligence-enabled sustainable supply chain model for B2C E-commerce business in the international trade," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  72. Reza-Gharehbagh, Raziyeh & Khouja, Moutaz & Hammami, Ramzi, 2025. "Retailer-manufacturer partnerships in E-commerce: Dual product strategy and market share dynamics," European Journal of Operational Research, Elsevier, vol. 322(1), pages 85-104.
  73. Shengliang Zong & Longbing Zhang & Ruoxi Lei, 2025. "Product line strategy for green and non-green products in hybrid platform retailing," Annals of Operations Research, Springer, vol. 346(3), pages 2349-2385, March.
  74. Lixi Zhou & Tijun Fan & Jie Yang & Lihao Zhang, 2022. "Monopolistic vs. Competitive Supply Chain Concerning Selection of the Platform Selling Mode in Three Power Structures," Sustainability, MDPI, vol. 14(17), pages 1-27, September.
  75. Qin, Xuelian & Liu, Zhixue & Yang, Zhi & Tian, Lin, 2025. "Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing," Omega, Elsevier, vol. 131(C).
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