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Using online opinion leaders to promote the hedonic and utilitarian value of products and services

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  1. Frans Folkvord & Manouk de Bruijne, 2020. "The Effect of the Promotion of Vegetables by a Social Influencer on Adolescents’ Subsequent Vegetable Intake: A Pilot Study," IJERPH, MDPI, vol. 17(7), pages 1-11, March.
  2. Lianren Wu & Jinjie Li & Jiayin Qi & Deli Kong & Xu Li, 2021. "The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community," Sustainability, MDPI, vol. 13(19), pages 1-20, October.
  3. Soo-kyoung Ahn, 2020. "Smart Consumers: A New Segment for Sustainable Digital Retailing in Korea," Sustainability, MDPI, vol. 12(18), pages 1-20, September.
  4. Farivar, Samira & Wang, Fang & Yuan, Yufei, 2021. "Opinion leadership vs. para-social relationship: Key factors in influencer marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  5. Farivar, Samira & Wang, Fang, 2022. "Effective influencer marketing: A social identity perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  6. Xiao Liu & Xiaoyong Zheng, 2024. "The persuasive power of social media influencers in brand credibility and purchase intention," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
  7. Rizvanović, Belma & Zutshi, Aneesh & Grilo, Antonio & Nodehi, Tahereh, 2023. "Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
  8. Thac Dang‐Van & Tan Vo‐Thanh & Jianming Wang & Ninh Nguyen, 2023. "Luxury hotels' green practices and consumer brand identification: The roles of perceived green service innovation and perceived values," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4568-4583, November.
  9. Liu, Yunqiang & Liu, Sha & Ye, Deping & Tang, Hong & Wang, Fang, 2022. "Dynamic impact of negative public sentiment on agricultural product prices during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  10. McMullan, Kylie & Laurell, Christofer & Pitt, Leyland, 2022. "Managing the tensions in marketer-influencer relationships," Business Horizons, Elsevier, vol. 65(5), pages 559-566.
  11. Campbell, Colin & Farrell, Justine Rapp, 2020. "More than meets the eye: The functional components underlying influencer marketing," Business Horizons, Elsevier, vol. 63(4), pages 469-479.
  12. Anita Cornelia Szakal & Gabriel Brătucu & Eliza Ciobanu & Ioana Bianca Chițu & Ana Alexandra Mocanu & Gheorghe Ialomițianu, 2024. "Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives," Sustainability, MDPI, vol. 16(5), pages 1-27, February.
  13. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  14. Lorenzo Frangi & Tingting Zhang & Robert Hebdon, 2020. "Tweeting and Retweeting for Fight for $15: Unions as Dinosaur Opinion Leaders?," British Journal of Industrial Relations, London School of Economics, vol. 58(2), pages 301-335, June.
  15. Han-Shen Chen & Chia-Hsing Liang & Shu-Yi Liao & Hung-Yu Kuo, 2020. "Consumer Attitudes and Purchase Intentions toward Food Delivery Platform Services," Sustainability, MDPI, vol. 12(23), pages 1-18, December.
  16. Airani, Rajeev & Karande, Kiran, 2022. "How social media effects shape sentiments along the twitter journey?A Bayesian network approach," Journal of Business Research, Elsevier, vol. 142(C), pages 988-997.
  17. Yunxia Shi & Chunhao Ma & Xinxin Bao & Wenpei Wei, 2020. "The Effects of Online Reviews of Opinion Leaders on Users’ Investment Intentions in Virtual Financial Communities," International Business Research, Canadian Center of Science and Education, vol. 13(3), pages 1-39, March.
  18. Reema Nofal & Pelin Bayram & Okechukwu Lawrence Emeagwali & Lu’ay Al-Mu’ani, 2022. "The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM," Sustainability, MDPI, vol. 14(16), pages 1-20, August.
  19. Robert Zniva & Wolfgang J. Weitzl & Christina Lindmoser, 2023. "Be constantly different! How to manage influencer authenticity," Electronic Commerce Research, Springer, vol. 23(3), pages 1485-1514, September.
  20. Erik Ernesto Vazquez, 2021. "Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 139-157, March.
  21. Huan-Ming Chuang & Chen-Chia Chuang, 2023. "The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce," Sustainability, MDPI, vol. 15(21), pages 1-19, November.
  22. Janusz Wielki, 2020. "Analysis of the Role of Digital Influencers and Their Impact on the Functioning of the Contemporary On-Line Promotional System and Its Sustainable Development," Sustainability, MDPI, vol. 12(17), pages 1-20, September.
  23. Lan Yi & Jianping Tao & Zhongkun Zhu & Caifeng Tan & Le Qi, 2019. "Food Safety Incident, Public Health Concern, and Risk Spillover Heterogeneity: Avian Influenza Shocks as Natural Experiments in China’s Consumer Markets," IJERPH, MDPI, vol. 16(21), pages 1-30, October.
  24. Maduku, Daniel K. & Thusi, Philile, 2023. "Understanding consumers' mobile shopping continuance intention: New perspectives from South Africa," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  25. Annarita Sorrentino & Daniele Leone & Andrea Caporuscio, 2022. "Changes in the post-covid-19 consumers’ behaviors and lifestyle in italy. A disaster management perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 87-106, March.
  26. Umesh Ramchandra Raut & Prafulla Arjun Pawar, 2023. "Analysis of Hedonic and Utilitarian Consumer Values Affecting the Retail Store Image in India," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 129-143.
  27. Wei, Zihan & Zhang, Mingli & Qiao, Tong, 2022. "Effect of personal branding stereotypes on user engagement on short-video platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  28. Kaline Pessoa & Cícero Luciano Alves Costa & Ana Cláudia Coelho & Ana Bastos & Isilda Rodrigues, 2023. "Use of Instagram as a Resource for the Adoption of Behaviors Related to Health and Well-Being of Young College Students: Associations between Use Profile and Sociodemographic Variables—A Cross-Section," Societies, MDPI, vol. 13(2), pages 1-18, February.
  29. Ren, Shengnan & Karimi, Sahar & Bravo Velázquez, Alberto & Cai, Jianfeng, 2023. "Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth," Journal of Business Research, Elsevier, vol. 156(C).
  30. Barta, Sergio & Belanche, Daniel & Fernández, Ana & Flavián, Marta, 2023. "Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  31. Bruning, Patrick F. & Alge, Bradley J. & Lin, Hsin-Chen, 2020. "Social networks and social media: Understanding and managing influence vulnerability in a connected society," Business Horizons, Elsevier, vol. 63(6), pages 749-761.
  32. Can, Umit & Alatas, Bilal, 2019. "A new direction in social network analysis: Online social network analysis problems and applications," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 535(C).
  33. Chih-Ming Tsai & Shih-Peng Hsin, 2023. "The Influence of Influencer Marketing on the Consumers’ Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination," Sustainability, MDPI, vol. 15(20), pages 1-16, October.
  34. Xin, Baogui & Hao, Yaru & Xie, Lei, 2023. "Strategic product showcasing mode of E-commerce live streaming," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  35. Bao, Xin & Sun, Baiqing & Han, Meini & Lin, Han & Lau, Raymond Y.K., 2023. "Quantifying the impact of CEO social media celebrity status on firm value: Novel measures from digital gatekeeping theory," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
  36. Zafar, Abaid Ullah & Shahzad, Mohsin & Ashfaq, Muhammad & Shahzad, Khuram, 2023. "Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  37. Cheung, Man Lai & Leung, Wilson K.S. & Aw, Eugene Cheng-Xi & Koay, Kian Yeik, 2022. "“I follow what you post!†: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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