IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v13y2020i3p39.html

The Effects of Online Reviews of Opinion Leaders on Users’ Investment Intentions in Virtual Financial Communities

Author

Listed:
  • Yunxia Shi
  • Chunhao Ma
  • Xinxin Bao
  • Wenpei Wei

Abstract

With the rapid development of internet financial community, more and more people opt to obtain financial information through online reviews. Based on the perspective of online reviews of opinion leaders, we explored the influences of online reviews of opinion leaders on users’ investment intentions in the financial community. We introduced the concepts of user trust and online interaction propensity and built a theoretical model. Our results, based on data collected from 205 users of a famous financial virtual community, suggested that the online reviews of opinion leaders had a significant effect on users’ investment intentions. In conclusion, financial institutions should pay attention to opinion leaders and enhance communication and relationships with them.

Suggested Citation

  • Yunxia Shi & Chunhao Ma & Xinxin Bao & Wenpei Wei, 2020. "The Effects of Online Reviews of Opinion Leaders on Users’ Investment Intentions in Virtual Financial Communities," International Business Research, Canadian Center of Science and Education, vol. 13(3), pages 1-39, March.
    • Handle: RePEc:ibn:ibrjnl:v:13:y:2020:i:3:p:39
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/download/0/0/42003/43688
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/0/42003
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
    2. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
    3. Lin, Hsin-Chen & Bruning, Patrick F. & Swarna, Hepsi, 2018. "Using online opinion leaders to promote the hedonic and utilitarian value of products and services," Business Horizons, Elsevier, vol. 61(3), pages 431-442.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Huan-Ming Chuang & Chen-Chia Chuang, 2023. "The Effects of Experienced Utility and PEEIM on the Purchase Intention of Cross-Border E-Commerce," Sustainability, MDPI, vol. 15(21), pages 1-19, November.
    2. Onofrei, George & Filieri, Raffaele & Kennedy, Lorraine, 2022. "Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors," Journal of Business Research, Elsevier, vol. 142(C), pages 100-112.
    3. Juan-Pedro Cabrera-Sánchez & Iviane Ramos-de-Luna & Elena Carvajal-Trujillo & Ángel F. Villarejo-Ramos, 2020. "Online Recommendation Systems: Factors Influencing Use in E-Commerce," Sustainability, MDPI, vol. 12(21), pages 1-15, October.
    4. Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
    5. Uttara M. Ananthakrishnan & Beibei Li & Michael D. Smith, 2020. "A Tangled Web: Should Online Review Portals Display Fraudulent Reviews?," Information Systems Research, INFORMS, vol. 31(3), pages 950-971, September.
    6. Dongyu Chen & Chengchen Huang & De Liu & Fujun Lai, 2024. "The role of expertise in herding behaviors: evidence from a crowdfunding market," Electronic Commerce Research, Springer, vol. 24(1), pages 155-203, March.
    7. Muhammad Rifki Shihab & Audry Pragita Putri, 2019. "Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy," Electronic Commerce Research, Springer, vol. 19(1), pages 159-187, March.
    8. Yafeng Zou & Qi Wang & Min Deng & Yujie Wang, 2021. "Community Intervention System: COVID-19 Control in Inner Mongolia Autonomous Region, China," IJERPH, MDPI, vol. 18(23), pages 1-18, December.
    9. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    10. Amy Wenxuan Ding & Shibo Li & Patrali Chatterjee, 2015. "Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation," Information Systems Research, INFORMS, vol. 26(2), pages 339-359, June.
    11. Adis Puska & Admir Beganovic & Allen Popovic Beganovic, 2019. "Consumers' Loyalty Toward Dark Chocolate," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(1), pages 245-266, june.
    12. Huang, Yanting & Liang, Yuqing & Gong, Yeming & Yuan, Zhe, 2023. "Role of trust-building in online recycling platforms," International Journal of Production Economics, Elsevier, vol. 263(C).
    13. Ilyoo Barry Hong, 2018. "Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis," Sustainability, MDPI, vol. 10(8), pages 1-16, August.
    14. Wuryanti Kuncoro & Hanifah Azhar Windyasari, 2021. "Consumer Purchasing Decision Improvement Model through Brand Image, Religiosity, Brand Ambassador and Brand Awareness," International Business Research, Canadian Center of Science and Education, vol. 14(8), pages 1-42, August.
    15. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
    16. Sandra Brucal & Cris Corpuz & Indra Abeysekera & Raul David, 2022. "Role of Service Quality, Price, and Firm Image on Customer Satisfaction in Philippine Accounting Firms," JRFM, MDPI, vol. 15(2), pages 1-16, February.
    17. Leonie Kuen & Daniel Westmattelmann & Maike Bruckes & Gerhard Schewe, 2023. "Who earns trust in online environments? A meta-analysis of trust in technology and trust in provider for technology acceptance," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
    18. Kunz, Werner & Seshadri, Sukanya, 2015. "From virtual travelers to real friends: Relationship-building insights from an online travel community," Journal of Business Research, Elsevier, vol. 68(9), pages 1822-1828.
    19. Meents, S. & Verhagen, T. & Vlaar, P.W.L., 2011. "How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal," Serie Research Memoranda 0014, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    20. Judy E. Scott & Dawn G. Gregg & Jae Hoon Choi, 2015. "Lemon complaints: When online auctions go sour," Information Systems Frontiers, Springer, vol. 17(1), pages 177-191, February.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:13:y:2020:i:3:p:39. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.