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The origins of firm strategy: Learning by economic experimentation and strategic pivots in the early automobile industry

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  1. Andries, Petra & Clarysse, Bart & Costa, Sergio, 2021. "Technology ventures' engagement of external actors in the search for viable market applications: On the relevance of Technology Broadcasting and Systematic Validation," Journal of Business Venturing, Elsevier, vol. 36(6).
  2. Timothy E. Ott & Douglas P. Hannah, 2024. "On the Origin of Entrepreneurial Theories: How Entrepreneurs Craft Complex Causal Models with Theorizing and Data," Strategy Science, INFORMS, vol. 9(4), pages 461-462, December.
  3. Silvia Sanasi, 2023. "Entrepreneurial experimentation in business model dynamics: Current understanding and future opportunities," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 805-836, June.
  4. Cristofaro, Matteo & Giardino, Pier Luigi & Barboni, Luca, 2025. "Growth hacking: A scientific approach for data-driven decision making," Journal of Business Research, Elsevier, vol. 186(C).
  5. Luisa Gagliardi & Elena Novelli, 2025. "Female Entrepreneurs Targeting Women: Strategic Redirection Under Scientific Decision-Making," Organization Science, INFORMS, vol. 36(2), pages 718-736, March.
  6. Jacob Valentine & Elena Novelli & Rajshree Agarwal, 2024. "The Theory-Based View and Strategic Pivots: The Effects of Theorization and Experimentation on the Type and Nature of Pivots," Strategy Science, INFORMS, vol. 9(4), pages 433-460, December.
  7. Teppo Felin & Alfonso Gambardella & Todd Zenger, 2024. "Theory-Based Decisions: Foundations and Introduction," Strategy Science, INFORMS, vol. 9(4), pages 297-310, December.
  8. Rembrand Koning & Sharique Hasan & Aaron Chatterji, 2022. "Experimentation and Start-up Performance: Evidence from A/B Testing," Management Science, INFORMS, vol. 68(9), pages 6434-6453, September.
  9. Nguyen, Bach & Tran, Hai-Anh & Stephan, Ute & Van, Ha Nguyen & Anh, Pham Thi Hoang, 2024. "“I can't get it out of my mind” - Why, how, and when crisis rumination leads entrepreneurs to act and pivot during crises," Journal of Business Venturing, Elsevier, vol. 39(4).
  10. Dandan Ye & Martin J. Liu & Jun Luo & Natalia Yannopoulou, 2024. "How to Achieve Swift Resilience: the Role of Digital Innovation Enabled Mindfulness," Information Systems Frontiers, Springer, vol. 26(2), pages 551-573, April.
  11. Angus, Ryan W. & Houghton, Jeffery D. & Neck, Christopher B. & Kip Holderness Jr., D., 2024. "Who responds to critical feedback? The effects of self-leadership on entrepreneurial product pivoting behavior," Journal of Business Research, Elsevier, vol. 172(C).
  12. Xuege (Cathy) Lu & Hyeonsuh Lee & Ryan Coles, 2023. "Move Fast and Break Things? The Contingent Nature of Product Acceleration in Nascent Markets," Strategy Science, INFORMS, vol. 8(4), pages 484-507, December.
  13. Eric Volmar & Kathleen M. Eisenhardt, 2025. "Mavericks and Diplomats: Bridging Commercial and Institutional Entrepreneurship for Society’s Grand Challenges," Organization Science, INFORMS, vol. 36(2), pages 572-600, March.
  14. Nataliya Langburd Wright, 2026. "When Local Learning Scales: Entrepreneurs’ Initial Users and Market Expansion," Organization Science, INFORMS, vol. 37(1), pages 377-401, January.
  15. Arnaldo Camuffo & Alfonso Gambardella & Danilo Messinese & Elena Novelli & Emilio Paolucci & Chiara Spina, 2024. "A scientific approach to entrepreneurial decision‐making: Large‐scale replication and extension," Strategic Management Journal, Wiley Blackwell, vol. 45(6), pages 1209-1237, June.
  16. Devin Burnell & Greg Fisher & Regan Stevenson & Donald F. Kuratko, 2026. "Entrepreneurial Experimentation: Conceptual Foundations, Integrative Theoretical Framework, and Research Agenda," Entrepreneurship Theory and Practice, , vol. 50(1), pages 275-312, January.
  17. Maria Elisavet Balta & Thanos Papadopoulos & Konstantina Spanaki, 2024. "Business model pivoting and digital technologies in turbulent environments," Post-Print hal-04513406, HAL.
  18. Sanasi, Silvia & Ghezzi, Antonio & Cavallo, Angelo, 2023. "What happens after market validation? Experimentation for scaling in technology-based startups," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
  19. Filosa, Clara & Jovanovic, Marin & Agostini, Lara & Nosella, Anna, 2025. "Pivoting B2B platform business models: From platform experimentation to multi-platform integration to ecosystem envelopment," International Journal of Production Economics, Elsevier, vol. 280(C).
  20. Timo Ehrig & Jens Schmidt, 2022. "Theory‐based learning and experimentation: How strategists can systematically generate knowledge at the edge between the known and the unknown," Strategic Management Journal, Wiley Blackwell, vol. 43(7), pages 1287-1318, July.
  21. Ari Hyytinen & Petri Rouvinen & Mika Pajarinen & Joosua Virtanen, 2023. "Ex Ante Predictability of Rapid Growth: A Design Science Approach," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2465-2493, November.
  22. Burnell, Devin & Stevenson, Regan & Fisher, Greg, 2023. "Early-stage business model experimentation and pivoting," Journal of Business Venturing, Elsevier, vol. 38(4).
  23. Berchicci, Luca & Boons, Mark, 2025. "The effect of the degree of early-stage failure on entrepreneurial pivoting and success: Evidence from crowdfunding," Research Policy, Elsevier, vol. 54(4).
  24. Weissenböck, Eva & Breugst, Nicola & Brattström, Anna, 2025. "Coordination, sensemaking, and idea work: How founding teams pivot their venture ideas," Journal of Business Venturing, Elsevier, vol. 40(2).
  25. Zhou, Dan & Yan, Tingting & Dai, Weiqi & Feng, Junzheng, 2021. "Disentangling the interactions within and between servitization and digitalization strategies: A service-dominant logic," International Journal of Production Economics, Elsevier, vol. 238(C).
  26. Sandeep Devanatha Pillai & Brent Goldfarb & David Kirsch, 2024. "Lovely and likely: Using historical methods to improve inference to the best explanation in strategy," Strategic Management Journal, Wiley Blackwell, vol. 45(8), pages 1539-1566, August.
  27. Mike G. Tsionas & Pankaj C. Patel, 2022. "An entrepreneur's dilemma: An optimal stopping rule in pivoting," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3498-3515, December.
  28. Tommaso Minola & Nadine Kammerlander & Franz W. Kellermanns & Frank Hoy, 2021. "Corporate Entrepreneurship and Family Business: Learning Across Domains," Journal of Management Studies, Wiley Blackwell, vol. 58(1), pages 1-26, January.
  29. Snihur, Yuliya & Clarysse, Bart, 2022. "Sowing the seeds of failure: Organizational identity dynamics in new venture pivoting," Journal of Business Venturing, Elsevier, vol. 37(1).
  30. Clara Scheve & Markus Reihlen & Thomas Gegenhuber, 2024. "Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks," Schmalenbach Journal of Business Research, Springer, vol. 76(1), pages 113-149, March.
  31. Lee, Hyeonsuh, 2023. "Unraveling the effect of pre-entry knowledge of founders on experimentation in nascent industries: A configurational approach," Journal of Business Research, Elsevier, vol. 167(C).
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