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Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks

Author

Listed:
  • Clara Scheve

    (Leuphana University Lüneburg)

  • Markus Reihlen

    (Leuphana University Lüneburg)

  • Thomas Gegenhuber

    (Johannes Kepler University Linz)

Abstract

Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case study of the fast-growing young venture “Gazelle,” we developed a process model of temporary pivots that encompasses three phases: what evokes a temporary pivot; how it is enacted; and what effects it has on the venture. Our findings suggest that temporary pivots require effectual decision-making and the reversibility of changes made. Our research contributes to the growing literature on pivoting by conceptualizing the temporary pivot as a short-term entrepreneurial response to exogenous shocks and part of a long-term strategy of perseverance.

Suggested Citation

  • Clara Scheve & Markus Reihlen & Thomas Gegenhuber, 2024. "Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks," Schmalenbach Journal of Business Research, Springer, vol. 76(1), pages 113-149, March.
    • Handle: RePEc:spr:sjobre:v:76:y:2024:i:1:d:10.1007_s41471-023-00177-9
    DOI: 10.1007/s41471-023-00177-9
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    References listed on IDEAS

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