Soft power of frugal innovation and its potential role in India's emergence as a global lead market for affordable excellence
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DOI: 10.15480/882.1737
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References listed on IDEAS
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More about this item
Keywords
Frugal Innovation; Lead Markets; Resource-constrained Innovation; Reverse Innovation; Soft Power; Frugality; Culture;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2018-09-24 (Economics of Strategic Management)
- NEP-INO-2018-09-24 (Innovation)
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