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Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?

In: Lead Market India

Author

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  • Rajnish Tiwari

    (Hamburg University of Technology)

Abstract

In recent years a phenomenon called “frugal innovation” has increasingly gained traction in the scholarly discourse; and as research reveals, it is often brought in connection with India. Apparently, India has quietly acquired the role of a pioneer for innovations that aim at combining affordability with excellence, cutting across sectoral boundaries. But what is it that makes India a forerunner for an innovation paradigm with increasing global relevance? In this paper, I propose that the “lead market” theory can explain to a quite good extent the attractiveness of India for frugal solutions. On one hand, there are concrete economic factors that give rise to resource-efficient and affordable solutions to problems faced in day-to-day life. On the other hand, frugality has been long regarded as a virtuous social value in India and the socio-cultural context of the country provides a fertile environment for the acceptance of frugal products and services on both demand and supply sides. This paper, apart from dwelling on the concept of lead markets and its application in the context of frugal innovations in India, also presents some qualitative results of an empirical survey conducted by the author with participation of Indian students that underscore the role of culture as a key determinant for the acceptance of frugal innovation by relevant stakeholders.

Suggested Citation

  • Rajnish Tiwari, 2017. "Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?," India Studies in Business and Economics, in: Cornelius Herstatt & Rajnish Tiwari (ed.), Lead Market India, pages 37-61, Springer.
    • Handle: RePEc:spr:isbchp:978-3-319-46392-6_3
    DOI: 10.1007/978-3-319-46392-6_3
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    Citations

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    Cited by:

    1. Achtelik, Timo & Herstatt, Cornelius & Tiwari, Rajnish, 2022. "Frugal sustainability: A new perspective to foster corporate sustainability," Working Papers 112, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management, revised 2022.
    2. Tiwari, Rajnish & Kalogerakis, Katharina, 2017. "Innovation pathways and trajectories in India's auto component industry," Working Papers 98, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Tiwari, Rajnish & Prabhu, Jaideep, 2018. "Soft power of frugal innovation and its potential role in India's emergence as a global lead market for affordable excellence," Working Papers 104, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. Kalogerakis, Katharina & Fischer, Luise & Tiwari, Rajnish, 2017. "A comparison of German and Indian innovation pathways in the auto component industry," Working Papers 100, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    5. Muhammad Qayyum & Yuyuan Yu & Mir Muhammad Nizamani & Saqlain Raza & Minhaj Ali & Shijie Li, 2023. "Financial Instability and CO2 Emissions in India: Evidence from ARDL Bound Testing Approach," Energy & Environment, , vol. 34(4), pages 808-829, June.
    6. Herstatt, Cornelius & Tiwari, Rajnish, 2020. "Opportunities of frugality in the post-Corona era," Working Papers 110, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    7. Kalogerakis, Katharina & Tiwari, Rajnish & Fischer, Luise, 2017. "Potenziale frugaler Innovationen: Handlungsimplikationen für das deutsche Forschungs- und Innovationssystem," Working Papers 99, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    8. Tiwari, Rajnish & Fischer, Luise & Kalogerakis, Katharina, 2017. "Frugal innovation in Germany: A qualitative analysis of potential socio-economic impacts," Working Papers 96, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.

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