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Zur Glaubwürdigkeit von Influencern im Influencer Marketing

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  • Waldhoff, Kimberly
  • Vollmar, Bernhard

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  • Waldhoff, Kimberly & Vollmar, Bernhard, 2019. "Zur Glaubwürdigkeit von Influencern im Influencer Marketing," PFH Forschungspapiere/Research Papers 2019/02, PFH Private University of Applied Sciences, Göttingen.
  • Handle: RePEc:zbw:pfhrps:201902
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    1. Melnykovska, Inna & Schweickert, Rainer, 2009. "Analyzing bottlenecks for institutional development in Central Asia: Is it oil, aid, or geography?," PFH Forschungspapiere/Research Papers 2009/02, PFH Private University of Applied Sciences, Göttingen.
    2. Ahrens, Joachim, 2009. "The politico-institutional foundation of economic transition in Central Asia: Lessons from China," Discourses in Social Market Economy 2009-12, OrdnungsPolitisches Portal (OPO).
    3. Amy Van Looy, 2016. "Social Media Management," Springer Texts in Business and Economics, Springer, number 978-3-319-21990-5, December.
    4. Ahrens, Joachim, 2009. "The politico-institutional foundation of economic transition in Central Asia: Lessons from China," PFH Forschungspapiere/Research Papers 2009/07, PFH Private University of Applied Sciences, Göttingen.
    5. Riekhof, Hans-Christian & Schäfers, Tobias & Eiben, Immo, 2009. "Behavioral Targeting: Ein effizienter Einsatz des Online-Werbebudgets?," PFH Forschungspapiere/Research Papers 2009/06, PFH Private University of Applied Sciences, Göttingen.
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