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Social Media Management


  • Amy Van Looy

    (Ghent University (Faculty of Economics and Business Administration))


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Suggested Citation

  • Amy Van Looy, 2016. "Social Media Management," Springer Texts in Business and Economics, Springer, number 978-3-319-21990-5, March.
  • Handle: RePEc:spr:sptbec:978-3-319-21990-5
    DOI: 10.1007/978-3-319-21990-5

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    Cited by:

    1. A Fronzetti Colladon & B Guardabascio & R Innarella, 2021. "Using social network and semantic analysis to analyze online travel forums and forecast tourism demand," Papers 2105.07727,
    2. Peuser, Martina, 2018. ""Fake Reviews" im Zeitalter der digitalen Weiterempfehlung: Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 3(01/2018), pages 70-79.
    3. Moutasem A. Zakkar & Craig R. Janes & Samantha B. Meyer, 2022. "Benefits and harms of patient stories on social media from the perspective of healthcare providers and administrators in Ontario," International Journal of Health Planning and Management, Wiley Blackwell, vol. 37(2), pages 1075-1088, March.
    4. Waldhoff, Kimberly & Vollmar, Bernhard, 2019. "Zur Glaubwürdigkeit von Influencern im Influencer Marketing," PFH Forschungspapiere/Research Papers 2019/02, PFH Private University of Applied Sciences, Göttingen.

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