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Crowdfunding

In: Social Media Management

Author

Listed:
  • Amy Van Looy

    (Ghent University)

Abstract

This chapter elaborates on crowdfunding, which is a new funding mechanism for organizations and entrepreneurs to raise small amounts of money from the crowd as micro-investors (instead of a large amount of money from the bank or a few macro-investors). Although crowdfunding may still concern a loan that needs to be paid off, an increasing number of crowdfunding projects only focus on giving rewards in return. This chapter discusses the history and rise of crowdfunding. The reader gets to know the different types of crowdfunding projects, which are linked to different platforms. Besides giving general tips and tricks for doing a crowdfunding project, this chapter looks at legal issues and risks that are linked to crowdfunding.

Suggested Citation

  • Amy Van Looy, 2016. "Crowdfunding," Springer Texts in Business and Economics, in: Social Media Management, chapter 10, pages 189-205, Springer.
    • Handle: RePEc:spr:sptchp:978-3-319-21990-5_10
    DOI: 10.1007/978-3-319-21990-5_10
    as

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