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Crowdinvesting: Eine Alternative in der Gründungsfinanzierung?

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  • Kortleben, Hanno
  • Vollmar, Bernhard H.

Abstract

Im Rahmen der immer stärkeren Verbreitung des Internet und der damit einhergehenden sozialen Vernetzung ist es Projektinitiatoren heutzutage möglich, nicht nur für karitative Projekte, sondern auch für neugegründete Unternehmen, schnell, effizient und reichweitenstark Kapital über Onlineplattformen einzusammeln. Crowdinvesting, als neuaufkeimender Trend in der Unternehmensfinanzierung, wird in dieser Arbeit erstmalig eingehend betrachtet. Folgende Themen werden näher beleuchtet: (A) Definitorische Eingrenzung von Crowdinvesting. (B) Darstellung des Crowdinvesting-Prozesses aus Gründer- und Investorenperspektive. (C) Potentielle Konfliktsituationen zwischen Crowdinvestingplattform, Crowdinvestor und Start-Up-Unternehmen aus Sicht der Prinzipal-Agent-Theorie. (D) Sind Crowdinvestingplattformen vorzuziehen oder kann auch über traditionelle Unternehmensrechtsformen eine dem Crowdinvesting ähnliche Finanzierung gestaltet werden? Diese Studie dient den an diesem innovativen Thema Interessierten als Informationsgrundlage und adressiert in Teilbereichen einige weitergehende Fragestellungen.

Suggested Citation

  • Kortleben, Hanno & Vollmar, Bernhard H., 2012. "Crowdinvesting: Eine Alternative in der Gründungsfinanzierung?," PFH Forschungspapiere/Research Papers 2012/06, PFH Private University of Applied Sciences, Göttingen.
  • Handle: RePEc:zbw:pfhrps:201206
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    1. Riekhof, Hans-Christian & Schäfers, Tobias & Eiben, Immo, 2009. "Behavioral Targeting: Ein effizienter Einsatz des Online-Werbebudgets?," PFH Forschungspapiere/Research Papers 2009/06, PFH Private University of Applied Sciences, Göttingen.
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    Cited by:

    1. Victoriya Salomon, 2016. "Emergent models of financial intermediation for innovative companies: from venture capital to crowdinvesting platforms in Switzerland," Venture Capital, Taylor & Francis Journals, vol. 18(1), pages 21-41, January.
    2. repec:taf:oabmxx:v:3:y:2016:i:1:p:1138849 is not listed on IDEAS

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