IDEAS home Printed from https://ideas.repec.org/p/zbw/itse23/277964.html
   My bibliography  Save this paper

The new online banking consumer. An occasional user or a new full-time customer

Author

Listed:
  • Gijón, Covadonga
  • Fernández-Bonilla, Fernando
  • Ruíz-Rúa, Aurora

Abstract

This paper studies the determinants of individuals' propensity to use electronic banking and the impact of the pandemic on that. We found that the variables with the greatest significant weight for participation are the variables of the Technology Acceptance Model (TAM). Furthermore, we observe changes in e-banking after the pandemic due to sociodemographic variables with increasing relevance of gender and income variables, indicating that the gender and economic digital divide has increased as well. The educational level variable has decreased, reducing the educational gap in the analysis of the digital divide. However, the most relevant variables are digital skills and frequency of internet use, which have a much stronger influence on e-banking adoption. Finally, based on the findings presented above and below, some policy recommendations are provided.

Suggested Citation

  • Gijón, Covadonga & Fernández-Bonilla, Fernando & Ruíz-Rúa, Aurora, 2023. "The new online banking consumer. An occasional user or a new full-time customer," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277964, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse23:277964
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/277964/1/Gijon-et-al.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ratna Sahay & Martin Cihak, 2018. "Women in Finance: A Case for Closing Gaps," IMF Staff Discussion Notes 18/05, International Monetary Fund.
    2. Malaquias, Rodrigo F. & Hwang, Yujong, 2019. "Mobile banking use: A comparative study with Brazilian and U.S. participants," International Journal of Information Management, Elsevier, vol. 44(C), pages 132-140.
    3. Garín-Muñoz, Teresa & López, Rafael & Pérez-Amaral, Teodosio & Herguera, Iñigo & Valarezo, Angel, 2019. "Models for individual adoption of eCommerce, eBanking and eGovernment in Spain," Telecommunications Policy, Elsevier, vol. 43(1), pages 100-111.
    4. Ms. Ratna Sahay & Mr. Martin Cihak, 2018. "Women in Finance: A Case for Closing Gaps," IMF Staff Discussion Notes 2018/005, International Monetary Fund.
    5. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martínez-de-Ibarreta, Carlos & Ruiz-Rua, Aurora & Gijón, Covadonga & Fernández-Bonilla, Fernando, 2024. "The actually online banking consumer," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302528, International Telecommunications Society (ITS).
    2. Ivana Marjanović & Žarko Popović & Sandra Milanović, 2024. "Determinants of Female Labour Force Participation: Panel Data Analysis," Central European Business Review, Prague University of Economics and Business, vol. 2024(2), pages 69-88.
    3. Ángel Valarezo & Rafael López & Teodosio Pérez-Amaral, 2019. "Adoption of e-commerce by individuals and digital divide: Evidence from Spain," Documentos de Trabajo del ICAE 2019-19, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Instituto Complutense de Análisis Económico.
    4. Brandts, Jordi & El Baroudi, Sabrine & Huber, Stefanie J. & Rott, Christina, 2021. "Gender differences in private and public goal setting," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 222-247.
    5. López, Rafael & Valarezo, Ángel & Pérez-Amaral, Teodosio, 2023. "Unleashing the potential of online learning in Spain: An econometric analysis," Telecommunications Policy, Elsevier, vol. 47(6).
    6. Babasyan, Davit & Gu, Yunfan & Melecky, Martin, 2023. "Late banking transitions: Comparing Uzbekistan to earlier reformers," World Development Perspectives, Elsevier, vol. 30(C).
    7. Sever, Can, 2025. "Legal gender equality as a catalyst for convergence," Structural Change and Economic Dynamics, Elsevier, vol. 73(C), pages 376-391.
    8. Gijón, Covadonga & Fernández-Bonilla, Fernando & Ruíz-Rúa, Aurora, 2025. "Different approaches to Spanish e-government: From use to impact," Telecommunications Policy, Elsevier, vol. 49(3).
    9. Saibal Ghosh, 2023. "Stability versus soundness: what matters for women central bank governors?," Economic Change and Restructuring, Springer, vol. 56(4), pages 2315-2338, August.
    10. Abel, Martin & Bomfim, Emma & Cisneros, Izzy & Coyle, Jackson & Eraou, Song & Gebeyehu, Martha & Hernandez, Gerardo & Juantorena, Julian & Kaplan, Lizzy & Marquez, Danielle & Mullen, Jack & Mulhern, P, 2024. "Are women blamed more for giving incorrect financial advice?," Journal of Economic Behavior & Organization, Elsevier, vol. 228(C).
    11. Mr. Boileau Loko & Yuanchen Yang, 2022. "Fintech, Female Employment, and Gender Inequality," IMF Working Papers 2022/108, International Monetary Fund.
    12. Huber, Stefanie J. & Paule-Paludkiewicz, Hannah, 2024. "Gender norms and the gender gap in higher education," Labour Economics, Elsevier, vol. 87(C).
    13. Luisa Fernanda Rodriguez-Hevía & Julio Navío-Marco & Luis Manuel Ruiz-Gómez, 2020. "Citizens’ Involvement in E-Government in the European Union: The Rising Importance of the Digital Skills," Sustainability, MDPI, vol. 12(17), pages 1-19, August.
    14. Hasan, Iftekhar & Jackowicz, Krzysztof & Kowalewski, Oskar & Kozłowski, Łukasz, 2023. "Cultural values of parent bank board members and lending by foreign subsidiaries: The moderating role of personal traits," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 83(C).
    15. Josep Maria Raya & Claudia Vargas, 2022. "How to become a cashless economy and what are the determinants of eliminating cash," Journal of Applied Economics, Taylor & Francis Journals, vol. 25(1), pages 543-562, December.
    16. Kadzima, Marvelous & Machokoto, Michael & Matemane, Reon, 2025. "Is financial anxiety gendered? A cross-sectional analysis during the COVID-19 pandemic," Economics Letters, Elsevier, vol. 248(C).
    17. Fernández-Bonilla, Fernando & Gijón, Covadonga & De la Vega, Bárbara, 2022. "E-commerce in Spain: Determining factors and the importance of the e-trust," Telecommunications Policy, Elsevier, vol. 46(1).
    18. Adem Yavuz Elveren & Hale Kirmizioglu, 2022. "Financial Development and Female Labor Income Share: Evidence from Global Data," World Journal of Applied Economics, WERI-World Economic Research Institute, vol. 8(1), pages 35-49, June.
    19. María José Gómez Yubero, Miguel Palomero Aguilar, 2025. "La presencia de mujeres en los organos de gobierno: un análisis en las entidades financieras supervisadas por la CNMV," CNMV Documentos de Trabajo CNMV Documentos de Trabaj, CNMV- Comisión Nacional del Mercado de Valores - Departamento de Estudios y Estadísticas.
    20. Aurelien K. Yeyouomo & Simplice A. Asongu & Peter Agyemang-Mintah, 2022. "Fintechs and the financial inclusion gender gap in Sub-Saharan African countries," Working Papers 22/083, European Xtramile Centre of African Studies (EXCAS).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse23:277964. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.