Social networking sites users' affective commitment: A combined view
Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective commitment toward their online communities. Drawing on commitment theory and social network theory, I argue that the users' social network structure, specifically, online offline network overlapping, can influence the formation of their affective commitment toward the online community. Researchers seeking to understand users' behaviors on social networking sites can benefit from this study by considering the effect of network structure in their studies. Sites managers may also use our results to develop better functions for their users.
|Date of creation:||2012|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.itsworld.org/|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
- Spekman, Robert E., 1988. "Strategic supplier selection: Understanding long-term buyer relationships," Business Horizons, Elsevier, vol. 31(4), pages 75-81.
- Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
- Michael Smith & Erik Brynjolfsson, 1999.
"Frictionless Commerce? A Comparison of Internet and Conventional Retailers,"
Computing in Economics and Finance 1999
1022, Society for Computational Economics.
- Erik Brynjolfsson & Michael D. Smith, 2000. "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, INFORMS, vol. 46(4), pages 563-585, April.
- Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
When requesting a correction, please mention this item's handle: RePEc:zbw:itsb12:72542. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (ZBW - German National Library of Economics)
If references are entirely missing, you can add them using this form.