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Who on Earth Is Using Generative AI ?

Author

Listed:
  • Yan Liu
  • He Wang

Abstract

Leveraging unconventional data, including website traffic data and Google Trends, this paper unveils the real-time usage patterns of generative artificial intelligence tools by individuals across countries. The paper also examines country-level factors driving the uptake and early impacts of generative artificial intelligence on online activities. As of March 2024, the top 40 generative artificial intelligence tools attract nearly 3 billion visits per month from hundreds of millions of users. ChatGPT alone commanded 82.5 percent of the traffic, yet reaching only one-eightieth of Google’s monthly visits. Generative artificial intelligence users skew young, highly educated, and male, particularly for video generation tools, with usage patterns strongly indicating productivity-related activities. Generative artificial intelligence has achieved unprecedentedly rapid global diffusion, reaching almost all economies worldwide within 16 months of ChatGPT’s release. Middle-income economies have disproportionately high adoption of generative artificial intelligence relative to their economic scale, now contribute more than 50 percent of global traffic, while low-income economies contribute less than 1 percent. Regression analysis reveals that income level, share of youth population, digital infrastructure, specialization in high-skill tradable services, English proficiency, and human capital are strongly correlated with higher uptake of generative artificial intelligence. The paper also documents disruptions in online traffic patterns and emphasizes the need for targeted investments in digital infrastructure and skills development to harness the full potential of artificial intelligence.

Suggested Citation

  • Yan Liu & He Wang, 2024. "Who on Earth Is Using Generative AI ?," Policy Research Working Paper Series 10870, The World Bank.
    • Handle: RePEc:wbk:wbrwps:10870
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    References listed on IDEAS

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    Cited by:

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    2. Liu, Yan & Huang, Jingyun & Wang, He, 2025. "Who on Earth Is Using Generative AI ? Global Trends and Shifts in 2025," Policy Research Working Paper Series 11231, The World Bank.
    3. Patricio Esteban Ramírez-Correa & Ari Melo Mariano & Maíra Rocha Santos, 2025. "Digital and Sustainable Education and Social Inclusion: A Bibliometric Review with the Consolidated Meta-Analytical Approach," Sustainability, MDPI, vol. 17(13), pages 1-26, June.

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