Competition between Multiproduct Firms with Heterogeneous Costs
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- Etro, Federico, 2013. "Advertising and search engines. A model of leadership in search advertising," Research in Economics, Elsevier, vol. 67(1), pages 25-38.
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More about this item
Keywords
Multiproduct firm; monopolistic competition; product scope; cost asymmetry.;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BEC-2012-08-23 (Business Economics)
- NEP-COM-2012-08-23 (Industrial Competition)
- NEP-IND-2012-08-23 (Industrial Organization)
- NEP-MIC-2012-08-23 (Microeconomics)
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