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When Journalists and Marketers Negotiate: A Competency-Based Analysis of Negotiation Processes in Brazilian and Belgian Media Organizations

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  • Djenane Arraes Moreira
  • Sylvain Malcorps
  • Maíra Moraes Vitorino

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  • Djenane Arraes Moreira & Sylvain Malcorps & Maíra Moraes Vitorino, 2019. "When Journalists and Marketers Negotiate: A Competency-Based Analysis of Negotiation Processes in Brazilian and Belgian Media Organizations," ULB Institutional Repository 2013/295229, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:ulb:ulbeco:2013/295229
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    References listed on IDEAS

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    1. James K. Sebenius, 1992. "Negotiation Analysis: A Characterization and Review," Management Science, INFORMS, vol. 38(1), pages 18-38, January.
    2. Fabrice Rochelandet & Franck Rebillard & Gérôme Guibert, 2016. "Médias, culture et numérique," Post-Print hal-01401850, HAL.
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    Cited by:

    1. Sylvain Malcorps, 2019. "News website personalisation: the co-creation of content, audiences and services by online journalists and marketers," ULB Institutional Repository 2013/302184, ULB -- Universite Libre de Bruxelles.

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