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Towards a Practical Model of Strategy-as-Practice


  • Egert Valmra

    () (School of Economics and Business Administration, Tallinn University of Technology)

  • Ergo Metsla

    () (School of Economics and Business Administration, Tallinn University of Technology)

  • Rando Rannus

    () (School of Economics and Business Administration, Tallinn University of Technology)

  • Marko Rillo

    () (School of Economics and Business Administration, Tallinn University of Technology)


Strategy-as-Practice is a young research field concentrating on how the strategists actually do strategy. Not being content with the more traditional views of strategy, the central tenet to the field is an understanding that the strength of micro activities of strategy ñ commonly known as strategy practices ñ is what separates performers from non-performers. This paper is an attempt towards building a model that details some of the mechanisms, through which supra-organizational institutionalized practices shape the micro activities and in turn, how the micro activities shape the strategy process. The main merit of the model is viewing these links in unison. The link from the supra-organizational practices is modelled through applying the concepts of routines, strategy methods, strategy concepts and behavioural norms and beliefs. The link from micro activities to the strategy process is built by modelling the main functions strategy practices perform within the strategy process.

Suggested Citation

  • Egert Valmra & Ergo Metsla & Rando Rannus & Marko Rillo, 2006. "Towards a Practical Model of Strategy-as-Practice," Working Papers 138, Tallinn School of Economics and Business Administration, Tallinn University of Technology.
  • Handle: RePEc:ttu:wpaper:138

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    References listed on IDEAS

    1. Alfred D. Chandler, 1969. "Strategy and Structure: Chapters in the History of the American Industrial Enterprise," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262530090, July.
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    More about this item


    Strategy-as-practice; strategy practices; strategy process;

    JEL classification:

    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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