This paper discusses communication with the general public about financial stability. The paper first draws parallels with the literature on monetary policy communication. Next, it outlines additional challenges facing communication on financial stability. In particular, a broad concept such as financial stability may be difficult to make concrete. In contrast, illustrating financial instability is straightforward. Building on that notion, the paper closes with three focal points for policy communication. First, that financial instability is the exception. Second, that such instability is, however, a very costly exception. Third, that it is, therefore, important to remain vigilant and build financial resilience–even at times when volatility is low. Focusing on these three focal points can help central banks build public awareness of the relevance of financial stability. These points can also be a basis for further empirical research on financial stability communication

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