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Consumer response to unit price increase: The role of pricing tactics and consumer knowledge

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  • Golovacheva, K.

Abstract

The paper reports the results of a pilot study conducted in frame of the PhD dissertation.

Suggested Citation

  • Golovacheva, K., 2015. "Consumer response to unit price increase: The role of pricing tactics and consumer knowledge," Working Papers 6421, Graduate School of Management, St. Petersburg State University.
    • Handle: RePEc:sps:wpaper:6421
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    File URL: https://dspace.spbu.ru/handle/11701/6421
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    References listed on IDEAS

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    1. Avichai Snir & Daniel Levy, 2011. "Shrinking Goods and Sticky Prices: Theory and Evidence," Working Papers 2011-03, Bar-Ilan University, Department of Economics.
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    4. Cakir, Metin & Balagtas, Joseph Valdes & Okrent, Abigail M., 2013. "The Effects of Package Downsizing on Food Consumption," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150680, Agricultural and Applied Economics Association.
    5. Satoshi Imai & Tsutomu Watanabe, 2014. "Product Downsizing and Hidden Price Increases: Evidence from Japan's Deflationary Period," Asian Economic Policy Review, Japan Center for Economic Research, vol. 9(1), pages 69-89, January.
    6. Garbarino, Ellen & Maxwell, Sarah, 2010. "Consumer response to norm-breaking pricing events in e-commerce," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1066-1072, September.
    7. Unknown, 2013. "SAEA 2013 Annual Meetings," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 45, pages 1-1, August.
    8. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    9. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    10. Kelly L. Haws & William O. Bearden, 2006. "Dynamic Pricing and Consumer Fairness Perceptions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(3), pages 304-311, October.
    11. Kachersky, Luke, 2011. "Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes," Journal of Retailing, Elsevier, vol. 87(4), pages 479-488.
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