IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

The Effects of Package Downsizing on Food Consumption

Listed author(s):
  • Cakir, Metin
  • Balagtas, Joseph Valdes
  • Okrent, Abigail M.

Package downsizing is common among the leading producers of packaged food products in the United States. In this study, we examine the effects of package downsizing on household food-at-home consumption and expenditure. We perform an exploratory data analysis of shelf stable tuna and peanut butter markets using Nielsen homescan data. The data comprise grocery store transactions made by a large panel of households over a period of 7 years, 2004-2010. We find that manufacturers use downsizing to implicitly increase prices. Consequently, the average annual household expenditures of both products are considerably higher than their levels before downsizing. The annual average volume consumption of peanut butter remains stable, whereas the volume consumption of shelf stable tuna is approximately 10 percent below its level before downsizing, in spite of an approximately 5 percent increase in the annual package consumption.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by Agricultural and Applied Economics Association in its series 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. with number 150680.

in new window

Date of creation: 2013
Handle: RePEc:ags:aaea13:150680
Contact details of provider: Postal:
555 East Wells Street, Suite 1100, Milwaukee, Wisconsin 53202

Phone: (414) 918-3190
Fax: (414) 276-3349
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ags:aaea13:150680. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.