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Economie sociale et solidaire et mondialisation. Le cas Yoplait Social economy and globalisation.The Yoplait case

  • Lionel Bobot

    (labrii, ULCO)

Face à la globalisation des marchés et l'internationalisation des entreprises capitalistes, l'exportation, la franchise, la joint-venture et l'investissement direct constituent les principaux modes de développement possibles entre lesquels une coopérative doit choisir pour étendre son réseau au-delà de son marché national. Alors que l'internationalisation constitue une priorité stratégique pour les coopératives, il est essentiel de comprendre, dans un contexte où la franchise internationale s'affirme comme un mode d'entrée qui explique le choix de ce modèle de développement. Pour répondre à cette problématique, nous développerons l'exemple de YOPLAIT. La société YOPLAIT détenue par SODIAAL, premier groupe coopératif laitier français et un des tout premiers européens, est la deuxième marque mondiale dans les yaourts et leader dans 16 pays (USA, Australie,..) et présent dans plus de 50 pays.

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Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number 197.

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Length: 15 pages
Date of creation: Sep 2008
Date of revision:
Publication status: Published in Cahiers du Lab.RII, October 2008
Handle: RePEc:rii:riidoc:197
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  1. Peter J Buckley & Mark C Casson, 1998. "Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach," Journal of International Business Studies, Palgrave Macmillan, vol. 29(3), pages 539-561, September.
  2. Shane, Scott A., 1996. "Why franchise companies expand overseas," Journal of Business Venturing, Elsevier, vol. 11(2), pages 73-88, March.
  3. Donald W Hackett, 1976. "The International Expansion of U.S. Franchise Systems: Status and Strategies," Journal of International Business Studies, Palgrave Macmillan, vol. 7(1), pages 65-76, March.
  4. Erin Anderson & Hubert Gatignon, 1986. "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Palgrave Macmillan, vol. 17(3), pages 1-26, September.
  5. Karin Fladmoe-Lindquist & Laurent L. Jacque, 1995. "Control Modes in International Service Operations: The Propensity to Franchise," Management Science, INFORMS, vol. 41(7), pages 1238-1249, July.
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