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Economie sociale et solidaire et mondialisation. Le cas Yoplait Social economy and globalisation.The Yoplait case

Author

Listed:
  • Lionel Bobot

    (labrii, ULCO)

Abstract

Face à la globalisation des marchés et l'internationalisation des entreprises capitalistes, l'exportation, la franchise, la joint-venture et l'investissement direct constituent les principaux modes de développement possibles entre lesquels une coopérative doit choisir pour étendre son réseau au-delà de son marché national. Alors que l'internationalisation constitue une priorité stratégique pour les coopératives, il est essentiel de comprendre, dans un contexte où la franchise internationale s'affirme comme un mode d'entrée qui explique le choix de ce modèle de développement. Pour répondre à cette problématique, nous développerons l'exemple de YOPLAIT. La société YOPLAIT détenue par SODIAAL, premier groupe coopératif laitier français et un des tout premiers européens, est la deuxième marque mondiale dans les yaourts et leader dans 16 pays (USA, Australie,..) et présent dans plus de 50 pays.

Suggested Citation

  • Lionel Bobot, 2008. "Economie sociale et solidaire et mondialisation. Le cas Yoplait Social economy and globalisation.The Yoplait case," Working Papers 197, Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation.
  • Handle: RePEc:rii:riidoc:197
    as

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    File URL: http://riifr.univ-littoral.fr/wp-content/uploads/2008/10/doc-197.pdf
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    References listed on IDEAS

    as
    1. Shane, Scott A., 1996. "Why franchise companies expand overseas," Journal of Business Venturing, Elsevier, vol. 11(2), pages 73-88, March.
    2. Erin Anderson & Hubert Gatignon, 1986. "Modes of Foreign Entry: A Transaction Cost Analysis and Propositions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 17(3), pages 1-26, September.
    3. Peter J Buckley & Mark C Casson, 1998. "Analyzing Foreign Market Entry Strategies: Extending the Internalization Approach," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(3), pages 539-561, September.
    4. Karin Fladmoe-Lindquist & Laurent L. Jacque, 1995. "Control Modes in International Service Operations: The Propensity to Franchise," Management Science, INFORMS, vol. 41(7), pages 1238-1249, July.
    5. Donald W Hackett, 1976. "The International Expansion of U.S. Franchise Systems: Status and Strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 7(1), pages 65-76, March.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Social Economy; Globalisation; Cooperatives; Yoplait;

    JEL classification:

    • B59 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Other
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • F21 - International Economics - - International Factor Movements and International Business - - - International Investment; Long-Term Capital Movements
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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