The Concept of Cockroach Theory of Sustainable and Scalable Organizational and Individual Growth
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References listed on IDEAS
- Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
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KeywordsBase of the pyramid; Cockroach theory; Scalable; Sustenance;
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2018-05-21 (All new papers)
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