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The Concept of Cockroach Theory of Sustainable and Scalable Organizational and Individual Growth

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  • Raj, Keerthana
  • Aithal, Sreeramana

Abstract

The question of survival and sustenance is very critical for every individual or organization. There are various factors that are essential for growth and sustenance of companies. There have been many research studies undertaken to gauge the success factors or to break down the components and study success in detail. Since Prahalad and Hart propounded the need for multinationals to serve the large base of the pyramid markets, which could be done profitably and need not be left only to government and aided agencies, many multinationals across the world have been made significant steps in reaching out to these markets especially in emerging economies. In these strategies, there have been some successes and many failures. In previous papers we have studied many such strategies and we have proposed a “theory of sustainable and scalable growth for organizations and individuals” also called the “Cockroach theory”.

Suggested Citation

  • Raj, Keerthana & Aithal, Sreeramana, 2018. "The Concept of Cockroach Theory of Sustainable and Scalable Organizational and Individual Growth," MPRA Paper 86695, University Library of Munich, Germany, revised 30 Apr 2018.
  • Handle: RePEc:pra:mprapa:86695
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    File URL: https://mpra.ub.uni-muenchen.de/86695/1/MPRA_paper_86695.pdf
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    References listed on IDEAS

    as
    1. Ted London & Stuart L Hart, 2004. "Reinventing strategies for emerging markets: beyond the transnational model," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(5), pages 350-370, September.
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    More about this item

    Keywords

    Base of the pyramid; Cockroach theory; Scalable; Sustenance;

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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