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Demand for a Transgenic Food with a Medical Benefit

Author

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  • Saito, Yoko
  • Saito, Hisamitsu

Abstract

The perceived health and environmental risks of genetically modified (GM) technology have impeded its diffusion in developed countries. However, GM crops, which can provide direct consumer as well as producer value, have recently been developed. This study applies a stated choice experiment to examine whether the addition of a medical benefit can improve the welfare of the beneficiaries of the newly developed GM variety. Our results show a tradeoff between general worries over GM technology and GM food’s specific health benefits. A marketing program should therefore be designed to inform and persuade consumers of these features.

Suggested Citation

  • Saito, Yoko & Saito, Hisamitsu, 2015. "Demand for a Transgenic Food with a Medical Benefit," MPRA Paper 67945, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:67945
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    File URL: https://mpra.ub.uni-muenchen.de/67945/1/MPRA_paper_67945.pdf
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    References listed on IDEAS

    as
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    3. Jay R. Corrigan & Dinah Pura T. Depositario & Rodolfo M. Nayga & Ximing Wu & Tiffany P. Laude, 2006. "Comparing Open-Ended Choice Experiments and Experimental Auctions: An Application to Golden Rice," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 837-853.
    4. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, December.
    5. Deodhar, Satish Y. & Ganesh, Sankar & Chern, Wen S., 2008. "Emerging Markets for GM Foods: A Study of Consumer's Willingness to Pay in India," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6348, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Costa-Font, Montserrat & Gil, José M. & Traill, W. Bruce, 2008. "Consumer acceptance, valuation of and attitudes towards genetically modified food: Review and implications for food policy," Food Policy, Elsevier, vol. 33(2), pages 99-111, April.
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    More about this item

    Keywords

    genetically modified research design; health; stated-preference method.;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • I10 - Health, Education, and Welfare - - Health - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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