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Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies

Author

Listed:
  • Azevedo, Susana
  • Pereira, Madalena
  • Ferreira, João
  • Pedroso, Vilma

Abstract

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers. The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.

Suggested Citation

  • Azevedo, Susana & Pereira, Madalena & Ferreira, João & Pedroso, Vilma, 2008. "Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies," MPRA Paper 11908, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:11908
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    File URL: https://mpra.ub.uni-muenchen.de/11908/1/MPRA_paper_11908.pdf
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    References listed on IDEAS

    as
    1. Hudson, Laurel Anderson & Ozanne, Julie L, 1988. "Alternative Ways of Seeking Knowledge in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 508-521, March.
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    Cited by:

    1. Ales Lukman & Tina Vukasovic, 2022. "A Conceptual Model of Consumer Behavior when Purchasing Fixed Telecommunications Connections," Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal,, ToKnowPress.

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    More about this item

    Keywords

    Consumer buying behaviour; Apparel; Gender;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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